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All Journal Journal Of Information System And Artificial Intelligence
M. Irfan Bahri
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Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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Perancangan E-Business Berbasis Web Pada Toko Hamzah Batik Menggunakan Metode Analisa SWOT dan PEST Nadeak, Puja Waldi; M. Anjas Leonardi; M. Irfan Bahri; Putri Taqwa Prasetyaningrum
Journal Of Information System And Artificial Intelligence Vol. 4 No. 2 (2024): Vol. 4 No. 2 (2024): Journal of Information System and Artificial Intelligence
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jisai.v4i2.198

Abstract

E-Business is one of the developments in technology and the internet. That is a service used for buying and selling online. E-Business is selling, marketing products through electronic systems such as the internet or other computer networks. In this study the authors found the problems that occurred, namely the absence of a special sales information system for Hamzah Batik to disseminate sales, the unavailability of facilities that function as product marketing media to the public so that it is difficult to provide information about various kinds of products as offered at Hamzah Batik. In this study the method used is SWOT and PEST analysis. SWOT analysis is a strategic planning method for evaluating strengths, weaknesses, opportunities and threats in a business process. As well as this analysis method is used to systematically formulate strategic decisions related to important matters in a company. PEST analysis is a method used to analyze the external environment that can affect the company's business goals. This analysis includes analysis of political, economic, social, and technological factors.
Co-Authors M. Anjas Leonardi Nadeak, Puja Waldi Prasetyaningrum, Putri Taqwa