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All Journal Socius: Social Sciences Research Journal
Shobri, Jami
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Visi dan Prospek Masa Depan Hubungan Masyarakat (Humas) Dalam Kehidupan Bermasyarakat Shobri, Jami; Masnawati, Eli
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 4 (2024): November
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14059258

Abstract

Public relations (PR) has undergone significant transformation along with technological development and social change. This article explores the vision and future prospects of public relations using the library research method. By analyzing various literature sources, this study aims to describe the direction and challenges facing public relations in the digital era. The findings show that PR in the future will be increasingly integrated with digital technology, requiring PR professionals to adapt to changes and develop new skills. The research also provides recommendations for PR practitioners to remain relevant and effective in the face of the changing dynamics of the communications environment.
Co-Authors Eli Masnawati