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All Journal Journal of Multidisciplinary Science: MIKAILALSYS Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Laily Fitriya
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Physics Social Sciences Other

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Peran Transformasi Digital dan Tantangan Inovasi Terhadap Keberlanjutan UMKM di Indonesia (Studi Literature Review) Moh Hamzah; Ririn Filda Yanti Ningsih; Usasilah Faria Z.A; Milin Umroatul Ummah; Laily Fitriya
HATTA : Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi Vol 1 No 2 (2023): Oktober
Publisher : STKIP MAJENANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/hatta.v1i2.53

Abstract

This research explores the challenges and opportunities faced by Micro, Small and Medium Enterprises (MSMEs) in implementing information technology (IT) and digitalization. Through a qualitative approach with in-depth interviews with MSME owners and managers in various sectors, the results show that MSMEs experience a number of obstacles such as limited financial resources, lack of technological knowledge, and inadequate infrastructure. However, the use of IT can increase efficiency, productivity and market access for MSMEs. External support such as technology training and subsidies from the government are important factors in overcoming this challenge. This research concludes that digital transformation is the key to increasing the competitiveness of MSMEs in the ever-growing digital era. It is hoped that the recommendations will help MSME owners and policy makers formulate strategies to support IT adoption effectively.
The Dual Role of Middlemen in Triwungan Village in the Utilization of Digital Technology to Improve the Economic Welfare of Tobacco Farmers Laily Fitriya; Rizki Febri Eka Pradani
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10806

Abstract

This study is motivated by the continuing dependence of tobacco farmers on middlemen for capital access, market information, and product distribution, despite the growing influence of digital technology on agricultural communication and marketing practices. This study aims to analyze the dual role of middlemen in Triwungan Village, Kotaanyar District, Probolinggo Regency, in utilizing digital technology and to examine its implications for the economic welfare of tobacco farmers. A qualitative approach with a descriptive design was employed. Data were collected through observation, in-depth interviews, and documentation, with informants selected using purposive sampling. The data were analyzed through reduction, presentation, and conclusion drawing, while validity was ensured through source and method triangulation. The findings indicate that middlemen perform a dual role not only as intermediaries in crop marketing but also as providers of capital, sources of market information, and key connectors within the tobacco distribution chain. The use of WhatsApp has accelerated communication and transaction processes; however, digitalization has not substantially altered the structural dependence of farmers on middlemen. Instead, it has strengthened the position of middlemen within the marketing system. Consequently, although farmers experience improved access to information and greater communication efficiency, their bargaining position remains relatively weak. This study concludes that digital technology, when embedded within unequal agrarian marketing relations, may reinforce intermediary dominance rather than automatically improve farmers’ economic independence. The findings contribute to a more contextual understanding of digitalization in rural agricultural economies and offer practical implications for strengthening farmer-centered market access, digital literacy, and bargaining capacity.
Co-Authors Milin Umroatul Ummah Moh Hamzah Ririn Filda Yanti Ningsih Rizki Febri Eka Pradani Usasilah Faria Z.A