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Sosio-Religious Aspects of the Sasak Community in Reading a Puspakarma Manuscript: Islamic Community Development Perspective Rahmawati, Pudji; Muchammadun, Muchammadun; A’yun, Ariza Qurrata; Firdaus, M. Zainul
Ulumuna Vol 28 No 2 (2024): December
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/ujis.v28i2.737

There has been intense debate over whether local practices and social engagement effectively contribute to da’wah and participatory community development. Referring to the study of a Puspakarma manuscript from Lombok, coded Gallery-50B Ciputat, the paper sheds light on the local socio-religious values that form the collective memory of Muslim Sasak communities on the island. It further argues that these values offer potential for participatory socio-religious development. The broader context of Sasak culture, as evident in the nineteenth-century Puspakarma text, provides a wider umbrella for the interpretation of elements of the manuscript’s content and message. Data analysis employs Mead’s Symbolic Interactionalism using a person-in-environment model from the perspective of Islamic Community Development. The main findings of the study are that the collective memory of ethnic Sasak Muslims recognizes the supreme being, God, and cooperative social interactions as key to community harmony, just as respect for the ancestors and nature also ensures happiness. All of these views influence community well-being. Furthermore, the author’s analysis demonstrates that each of these components found in the Sasak environment shapes the growth and development of the individual and their worldviews. This research offers fresh insight into how local development may contribute to closing the gap between cross-cultural policy and practice in Lombok and elsewhere.

Komunikasi Pemasaran dalam Pemberdayaan UMKM di Desa Pedagangan Kecamatan Tiris, Kabupaten Probolinggo Amri, Novan Barliandry; A’yun, Ariza Qurrata
Journal of Management, Education and Communication Vol. 3 No. 2 (2025): July
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v3i2.55

Marketing communication is an important element in connecting MSME products with a wider market, especially in the context of villages that still face various limitations in terms of access to information and technology. This study aims to analyze the role of marketing communication in empowering Micro, Small, and Medium Enterprises (MSMEs) in Pedagangan Village, Tiris Subdistrict, Probolinggo Regency. The research method used is a qualitative descriptive approach with data collection techniques through observation, in-depth interviews, and documentation of MSME actors and related parties such as village officials and business assistants. The results of the study show that the marketing communication strategies implemented by MSME actors in Pedagangan Village are still traditional, such as word-of-mouth marketing and direct sales in local markets. However, there are empowerment efforts from various parties, including the village government and supporting institutions, to improve the ability of business actors to utilize digital platforms such as social media as a means of promoting and distributing products.

Model Komunikasi Sosial Pemerintah Daerah dalam Pemberdayaan Ekonomi Pedagang Kaki Lima (PKL) di Jombang Muchlis; Ulfah, Elok Maria; A’yun, Ariza Qurrata
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2789

This study aims to analyze the social communication model implemented by the local government in the economic empowerment of street vendors (PKL) in Mojoagung Park and Dr. Soetomo Street, Jombang Regency. The study used a qualitative approach with a descriptive-exploratory design. Data were collected through in-depth interviews, participant observation, and document review, and validated using source and method triangulation. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the government's social communication model is a strategic process that includes goal setting, audience segmentation, message development, communication channel selection, strategy implementation, and evaluation and monitoring. The implementation of the model faces various obstacles, including limited resources, regulatory issues, limited infrastructure, social inequality, and uneven participation of street vendors. Nevertheless, street vendors' responses to the government's social communication model tend to be positive, as reflected in increased trust in the government, involvement in the decision-making process, and direct impacts on business activities. These findings emphasize the importance of participatory and sustainable development communication in efforts to empower the informal sector economy. Abstrak Penelitian ini bertujuan menganalisis model komunikasi sosial yang diterapkan oleh pemerintah daerah dalam pemberdayaan ekonomi pedagang kaki lima (PKL) di Taman Mojoagung dan Jl. Dr. Soetomo, Kabupaten Jombang. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif-eksploratif. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan telaah dokumen, serta divalidasi menggunakan triangulasi sumber dan metode. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa model komunikasi sosial pemerintah merupakan proses strategis yang mencakup penentuan tujuan, segmentasi audiens, pengembangan pesan, pemilihan kanal komunikasi, implementasi strategi, serta evaluasi dan pemantauan. Implementasi model menghadapi berbagai kendala, antara lain keterbatasan sumber daya, persoalan regulasi, keterbatasan infrastruktur, kesenjangan sosial, serta partisipasi PKL yang belum merata. Meskipun demikian, respons PKL terhadap model komunikasi sosial pemerintah cenderung positif, yang tercermin dari meningkatnya kepercayaan terhadap pemerintah, keterlibatan dalam proses pengambilan keputusan, serta dampak langsung terhadap aktivitas usaha. Temuan ini menegaskan pentingnya komunikasi pembangunan yang partisipatif dan berkelanjutan dalam upaya pemberdayaan ekonomi sektor informal.

Model Komunikasi Sosial Pemerintah Daerah dalam Pemberdayaan Ekonomi Pedagang Kaki Lima (PKL) di Jombang Muchlis; Ulfah, Elok Maria; A’yun, Ariza Qurrata
Jurnal Komunikasi Nusantara Vol 7 No 2 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i2.2789

This study aims to analyze the social communication model implemented by the local government in the economic empowerment of street vendors (PKL) in Mojoagung Park and Dr. Soetomo Street, Jombang Regency. The study used a qualitative approach with a descriptive-exploratory design. Data were collected through in-depth interviews, participant observation, and document review, and validated using source and method triangulation. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the government's social communication model is a strategic process that includes goal setting, audience segmentation, message development, communication channel selection, strategy implementation, and evaluation and monitoring. The implementation of the model faces various obstacles, including limited resources, regulatory issues, limited infrastructure, social inequality, and uneven participation of street vendors. Nevertheless, street vendors' responses to the government's social communication model tend to be positive, as reflected in increased trust in the government, involvement in the decision-making process, and direct impacts on business activities. These findings emphasize the importance of participatory and sustainable development communication in efforts to empower the informal sector economy. Abstrak Penelitian ini bertujuan menganalisis model komunikasi sosial yang diterapkan oleh pemerintah daerah dalam pemberdayaan ekonomi pedagang kaki lima (PKL) di Taman Mojoagung dan Jl. Dr. Soetomo, Kabupaten Jombang. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif-eksploratif. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan telaah dokumen, serta divalidasi menggunakan triangulasi sumber dan metode. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa model komunikasi sosial pemerintah merupakan proses strategis yang mencakup penentuan tujuan, segmentasi audiens, pengembangan pesan, pemilihan kanal komunikasi, implementasi strategi, serta evaluasi dan pemantauan. Implementasi model menghadapi berbagai kendala, antara lain keterbatasan sumber daya, persoalan regulasi, keterbatasan infrastruktur, kesenjangan sosial, serta partisipasi PKL yang belum merata. Meskipun demikian, respons PKL terhadap model komunikasi sosial pemerintah cenderung positif, yang tercermin dari meningkatnya kepercayaan terhadap pemerintah, keterlibatan dalam proses pengambilan keputusan, serta dampak langsung terhadap aktivitas usaha. Temuan ini menegaskan pentingnya komunikasi pembangunan yang partisipatif dan berkelanjutan dalam upaya pemberdayaan ekonomi sektor informal.

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