Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Dinamika Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Krisnaningsih, Ardiani Guswidjaya
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pembuatan Konten Pemasaran Digital Sebagai Upaya Peningkatan Bisnis LKP Kawan Belajar Pajak Surakarta Krisnaningsih, Ardiani Guswidjaya; Allen, Revalina Jeanne; Handaruwati, Indah
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i2.108

Abstract

Kegiatan Pengabdian merupakan kerjasama Mahasiswa Manajemen dan Dosen Pendamping bersama pihak eksternal yaitu LKP Kawan Belajar Pajak. Pengabdian ini bertujuan untuk memberikan sumbang sih kepada dunia usaha dalam meningkatkan usahanya. Kegiatan yang dilakukan yaitu pembuatan konten digital marketing ini, dapat mengetahui cara mengoperasionalkan akun sosial media dan telah mempengaruhi semua aspek dalam kegiatan termasuk pemasaran. Pembuatan konten ini diharapkan dapat membantu meningkatkan bisnisnya untuk memperoleh  konsumen, mengenalkan kelas pada bisnis mitra, serta meningkatkan dalam konsumen memperoleh informasi yang lebih luas di bidang sosial media terutama di Instagram dan Tiktok.
PENGARUH KOMPETENSI KERJA, DISIPLIN KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN DIVISI MARKETING DALAM MEMASARKAN PRODUK BUKU PELAJARAN PENERBIT DAN PERCETAKAN PT PRATAMA MITRA AKSARA Krisnaningsih, Ardiani Guswidjaya; Palupi, Dyah Ayu Puri
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1170

Abstract

This study aims to identify and analyze the effects of job competence, work discipline, and incentives on employee performance. This study employs a quantitative method with a descriptive and associative approach. The population of this study consists of all 40 employees in the marketing division at PT Pratama Mitra Aksara. Data collection was conducted through the distribution of an online questionnaire, followed by data analysis using multiple linear regression to test the effect of each independent variable on the dependent variable. The results of the study indicate that job competence, work discipline, and incentives simultaneously have a positive and significant effect on employee performance. The t-scores for the Job Competence variable were 2.569, for the Work Discipline variable 2.894, and for the Incentives variable 2.998. Thus, it is concluded that improving job competence and work discipline, along with providing appropriate incentives, can enhance employee performance. It is hoped that this study will serve as a basis for companies to improve employee performance through more effective human resource management.
Co-Authors Allen, Revalina Jeanne Handaruwati, Indah Palupi, Dyah Ayu Puri