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All Journal Jurnal Ekonomi dan Bisnis Jurnal Pariwisata dan Perhotelan
Manjou Odira
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Humanities Dentistry Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analysis of 3A Theory in Making Coban Pelangi Waterfall A Natural Tourism Attraction in Gubugklakah Audrey, Kent; Kevin; Manjou Odira; Budi Setiawan
Jurnal Pariwisata dan Perhotelan Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjpp.v2i2.3519

Abstract

This study examines the implementation of the 3A theory (Attractions, Accessibility, and Amenities) in the development of Coban Pelangi Waterfall as a natural tourism attraction in Gubugklakah, East Java, Indonesia. The waterfall’s natural beauty, highlighted by its unique rainbow phenomenon, is the primary attraction, drawing both domestic and international visitors. Accessibility is assessed based on transportation networks, road conditions, infrastructure quality, and the ease of navigation within the site, which play critical roles in enhancing the overall visitor experience. The analysis of amenities focuses on essential facilities like parking areas, public restrooms, and accommodation options, as well as additional features such as food stalls and souvenir shops that contribute to visitor satisfaction. Using qualitative research methods, including field observations and interviews with visitors, the study identifies strengths such as the site’s captivating natural appeal, serene environment, and existing recreational activities, including trekking and photography. However, challenges remain in improving infrastructure, such as better road conditions, enhanced waste management systems, and the availability of clear directional signs to facilitate smoother navigation. The findings underscore the importance of strategic enhancements in these areas to boost visitor satisfaction, ensure environmental sustainability, and promote Coban Pelangi as a competitive and well-rounded tourism destination. Furthermore, the study highlights the potential benefits of involving local communities in conservation efforts and tourism management, fostering a sense of ownership and economic opportunity.
PENGELOLAAN ATRAKSI WISATA BUATAN UNTUK MENINGKATKAN MINAT BERKUNJUNG DI SATUPAM TANGERANG SELATAN Elva Herlim; Ricky Deo Volento Gultom; Cherly Jesslyn Waisa; Manjou Odira; Budi Setiawan
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

SATUPAM located in South Tangerang is one of the artificial tourist destinations that has the potential to continue to be developed to increase tourist interest. This study aims to examine the management of artificial tourist attractions in increasing interest in visiting SATUPAM, South Tangerang. Artificial tourism is one of the leading attractions in the development of a tourist village. Then the method used in collecting data in this journal, namely the qualitative method with observation and interview techniques. The main resource person in this study is the manager of the SATUPAM tourist area to identify strengths, weaknesses, opportunities and threats. Based on the results of observations and interviews conducted in the SATUPAM tourist village, it has artificial and natural attractions in it that can be used as artificial tourist attractions. Starting from the catfish farm which is a characteristic or uniqueness of the tourist village and nature that can be used as a painting attraction. With proper management, this tourist village can have great potential to become a leading artificial tourist attraction and increase tourist visits to South Tangerang.
Co-Authors Audrey, Kent Budi Setiawan Cherly Jesslyn Waisa Elva Herlim Kevin Ricky Deo Volento Gultom