Nizar Alpian Pratama
Unknown Affiliation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

THE ECONOMIC IMPACT OF E-COMMERCE ON MSMES: OPPORTUNITIES AND CHALLENGES IN THE DIGITAL ERA Nizar Alpian Pratama; M. Yusron Zahidi; Taufik Chaidir
Journal of Finance, Economics and Business Vol. 3 No. 2 (2024): JFEB, November 2024
Publisher : Laboratorium Riset Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59827/jfeb.v3i2.169

Abstract

The development of e-commerce has provided significant opportunities for MSMEs, especially in expanding markets and reducing operational costs. However, the use of e-commerce among MSME players is still low due to barriers such as lack of digital infrastructure and technological literacy. This study examines the economic impact of e-commerce on MSME players, as well as the opportunities and challenges they face. While e-commerce has great potential, many MSMEs still struggle to optimize it. Therefore, the role of government and stakeholders in improving digital literacy and infrastructure is crucial to advancing MSMEs in the digital era.