Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Rosidin, Chintami
Unknown Affiliation
Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Unique Characteristics of Scientific and Technology Language in Lifebuoy Body Wash Packaging Rosidin, Chintami; Tanjung, Nazahra Aulia Arifah; Natsir, Muhammad; Siholmarito, Tiurma; Anjelina, Nia
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 7 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the unique characteristics of scientific and technical terminology used on Lifebuoy Body Wash packaging. By looking at how technical terms, measurable statements, and creative descriptions are combined, the study shows how these components affect customer opinions, preferences, and product trust. This article clarifies the strategic nexus of marketing strategies and scientific communication by utilizing insights from previous research as well as a thorough examination of Lifebuoy's packaging. The results show that using scientific language helps to build credibility and dependability in the eyes of customers in addition to helping to distinguish the brand in a crowded market. Furthermore, the study underscores the pivotal role of packaging as a persuasive tool that bridges technical innovation with consumer engagement, ultimately shaping purchasing behaviors. These insights contribute to a deeper understanding of how brands leverage scientific discourse to enhance their market presence and establish a strong connection with their target audience.
Co-Authors Anjelina, Nia Muhammad Natsir Siholmarito, Tiurma Tanjung, Nazahra Aulia Arifah