Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pijar : Studi Manajemen dan Bisnis
Harahap, Indah Juwita
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH DIGITAL MARKETING, MANFAAT, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN GO-PAY : STUDI KASUS PADA KONSUMEN JAKARTA TIMUR Harahap, Indah Juwita
Jurnal Pijar Vol 3 No 2 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i2.1667

Abstract

The purpose of this study is to determine the influence of Digital Marketing, Benefits, and Trust on the Decision to Use Go-Pay services among consumers in East Jakarta. The research approach employed is a descriptive quantitative method. The study sample consists of 250 respondents, analyzed using the Structural Equation Model (SEM). The results show that the Digital Marketing variable (X1) does not have a positive and significant influence on the Decision to Use (Y). Benefits (X2) have a positive and significant influence on the Decision to Use (Y). Trust (X3) also has a positive and significant influence on the Decision to Use (Y).
Co-Authors