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p-Index From 2021 - 2026
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All Journal Alignment: Journal of Administration and Educational Management COMMICAST Journal of Social Research
Najih Farihanto, Muhammad
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Artificial intelligence-based risk communication for traveller protection in Indonesia Fajri, Choirul; Sari, Norma; Karim Fathurrahman, Imam; Najih Farihanto, Muhammad; Fadillah, Dani
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.14442

Abstract

Indonesia, as a global tourism destination, faces various challenges in protecting tourists from the risks of natural disasters, health crises, and security threats. This study aims to analyze the use of Artificial Intelligence (AI) technology in risk communication systems for tourist protection in Indonesia. Through a systematic literature review approach, this study examines the concept of risk communication, the application of AI in tourism crisis management, and the implementation of this technology in the Indonesian context. The results show that AI has significant potential to improve the effectiveness of risk communication through early warning systems, information personalization, interactive chatbots, and predictive analytics. The implementation of AI in tourism risk communication in Indonesia requires integration between the Ministry of Tourism and Creative Economy, the National Disaster Management Agency, and the private sector. This study recommends the development of an AI framework that is responsive to local contexts, increased human resource capacity, and policies that support technological innovation in tourist protection. Importantly, this study contributes to the existing body of knowledge by providing a comprehensive framework that highlights how AI can be systematically integrated into national tourism safety strategies. It also offers practical insights for policymakers, tourism practitioners, and researchers in designing context-specific AI-based solutions for risk communication. By addressing theoretical and practical gaps, this research not only strengthens the academic discourse on AI in tourism but also supports the creation of safer and more resilient tourism destinations in Indonesia.
Digital Public Relations on Instagram in Building Public Trust: A Content Analysis Study of the @damkarjogjaistimewa Account Israh, Al; Najih Farihanto, Muhammad
Journal of Social Research Vol. 5 No. 4 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i4.3109

Abstract

Instagram has increasingly been utilized by public service institutions as a digital public relations platform to build and maintain public trust. This study aims to analyze digital public relations practices through Instagram in building public trust on the @damkarjogjaistimewa account. The research employs a qualitative approach using descriptive content analysis of Instagram posts representing institutional communication activities. Data were collected through non-participant observation of visual content and captions, which were then analyzed based on the theoretical framework of public trust encompassing competence, care, and integrity. The findings reveal that operational documentation content is the most dominant category compared to educational and informational content. This dominance indicates that the institution’s digital communication strategy emphasizes the visibility of real performance as the primary foundation for building public trust. Educational and informational content serves as supporting elements that strengthen communication through safety literacy and information transparency. This study concludes that digital public relations practices oriented toward performance representation, safety education, and transparent communication constitute an effective strategy for emergency service institutions in building public trust in the digital era.
Komunikasi Lintas Budaya pada Tayangan Youtube UENO Family Najih Farihanto, Muhammad
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 6 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/29pce952

Abstract

This study aims to analyze the institutional communication transformation of Ahmad Dahlan University (UAD) through the implementation of the PESO Media (Paid, Earned, Shared, Owned) model and social media marketing strategies in the new student admissions process from a sociological perspective, particularly in building public trust. The research method used was a qualitative approach with a case study design. Data collection techniques included structured and semi-structured interviews with new student admissions administrators, participant observation, and analysis of UAD's official social media content. The results indicate that the implementation of the PESO Media model at UAD is carried out in an integrated manner, with Paid Media playing a role in increasing initial reach and visibility, Earned Media strengthening the institution's credibility through collaboration with students, lecturers, alumni, and content creators, while Shared Media fosters a culture of public participation through active audience engagement, and Owned Media serves as the central narrative control center and the institution's official information source. Consistent and creative implementation of social media marketing strategies has been proven to build emotional connections, increase brand awareness, and foster trust among prospective students. The conclusion of this study confirms that the strategic integration of the PESO Media model and social media marketing not only represents a transformation of UAD's institutional communication but also reflects a sociological shift toward a participatory, collaborative, and trust-based communication culture in the context of higher education. Keywords: Institutional Communication, PESO Media, Social Media Marketing, Student Admissions, Public Trust
Co-Authors Choirul Fajri Israh, Al Karim Fathurrahman, Imam Norma Sari