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All Journal Triwikrama: Jurnal Ilmu Sosial
Najwa Ghefira Shifanisa
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS STRATEGI MARKETING TASYA FARASYA MELALUI MEDIA TIKTOK DALAM PROMOSI PRODUK KECANTIKAN “MOTHER OF PEARL” Najwa Ghefira Shifanisa; Fathiya Zahratun Nisa
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 2 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i2.8420

Abstract

This research aims to analyze the marketing strategies utilized by Tasya Farasya on the TikTok platform to promote her beauty brand, “Mother of Pearl.” The study employs a qualitative approach with content analysis, enabling an in-depth exploration of communication and interaction aspects in her TikTok marketing content. Data were collected through direct observation and literature from various reliable sources. Findings indicate that Tasya Farasya successfully leverages authentic self-branding and interactive marketing strategies to build emotional connections with her audience, positively impacting consumer purchase interest. This influencer-based marketing strategy has proven effective in capturing attention and fostering consumer loyalty towards the “Mother of Pearl” brand. These findings offer new insights for the beauty industry in optimizing social media as a persuasive and authentic marketing tool.
Co-Authors Fathiya Zahratun Nisa