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All Journal Triwikrama: Jurnal Ilmu Sosial Jurnal Ilmu Sosial dan Humaniora
Sarah Cristiani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PEMASARAN POLITIK OLEH GERINDRA PADA PASANGAN PRABOWO – GIBRAN PADA PEMILU TAHUN 2024 DI TANJUNGPINANG Megawati Romaulina; Muhammad Haikal; Pebby Regita; Sarah Cristiani; Sheila Yuni
Triwikrama: Jurnal Ilmu Sosial Vol. 6 No. 3 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v6i3.8643

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran politik yang dilakukan oleh DPC Partai Gerindra dalam mempromosikan pasangan calon Presiden Prabowo Subianto dan Wakil Presiden Gibran Rakabuming Raka pada Pemilihan Umum 2024 di Kota Tanjungpinang. Penelitian ini menggunakan Pendekatan Kualitatif dengan metode studi literature. Hasil penelitian menunjukkan bahwa Partai Gerindra di Tanjungpinang menerapkan strategi pemasaran politik berdasarkan teori Adman Nursal yaitu Push Marketing pada pemasaran DPC Partai Gerindra Tanjungpinang lebih dominan menggunanakan pendekatan sosialisasi kepada pemilih yg dilakukan secara door to door, pertemuan di kedai kopi dan juga di balai pertemuan dengan melakukan promosi pasangan calon prabowo-gibran. Strategi ini terbukti efektif dalam meningkatkan dukungan pemilih bagi pasangan Prabowo-Gibran di Tanjungpinang.
Strategi BP3MI Kepri dalam Mengatasi Maraknya Pekerja Migran Non Prosedural Rendy Syafutra; Sheila Yuni Artha Tamba; Sarah Cristiani
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/c5ybt720

Abstract

The increasing number of cases of non-procedural migrant workers in the Riau Islands Province has become an increasing issue along with the high unemployment rate, limited employment opportunities, low quality of human resources (HR), and the large number of job opportunities and the lure of high salaries abroad. The geographical conditions of the Riau Islands which directly border neighboring countries also become a driving factor for the mobility of illegal workers through unofficial channels. This study aims to determine the strategy of the BP3MI Riau Islands in dealing with non-procedural migrant workers, especially in the case of worker placement in the online gambling industry in Cambodia. The method used is a descriptive qualitative approach with data collection techniques in the form of interviews, documentation, and observation. The results of the study indicate that the BP3MI Riau Islands strategy is implemented through an institutional approach consisting of: (1) Strong leadership through the implementation of pre-emptive, preventive, and repressive strategies; (2) Stakeholder commitment through coordination with local governments, security forces, immigration, port authorities, educational institutions, and the community; (3) Availability of resources to support the handling and repatriation of non-procedural PMI; and (4) Utilizing an effective information system through SAPA PMI and SISKO2 PMI to strengthen monitoring and protection services for migrant workers. This study concludes that the BP3MI Kepri strategy plays a significant role in suppressing illegal migration practices in the Riau Islands region, but further improvements in public education and supervision in border areas still need to be maximized.  
Co-Authors Megawati Romaulina Muhammad Haikal Pebby Regita Rendy Syafutra Sheila Yuni Sheila Yuni Artha Tamba