Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL KOMUNIKASI DAN BISNIS Jurnal Vicidi
Sutikno, Devica
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementation of Digital Marketing Communication for Secondate Cosmetic Brand Himawan, Sienny; Sutikno, Devica
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1217

Abstract

Secondate is a local cosmetics brand from Jakarta, Indonesia, established in 2020. The owners of Secondate are a popular beauty influencer, Titan Tyra, and Gitta Amelia, a young entrepreneur and talented investor. Secondate is a beauty brand that not only sells products but also shares stories about women's insecurities and various issues, based on real-life experiences. Secondate places great importance on digital marketing communication at every step, especially on Instagram. Secondate has various digital platforms and offline stores to sell their products. Their campaigns have successfully increased consumer attention, brand awareness, and brand engagement. This research, using qualitative methods with an observational and documentation approach, aims to provide valuable insights for other companies looking to adopt similar strategies in their digital marketing. By understanding how Secondate integrates customer stories, other companies can learn how to enhance customer relationships and strengthen brand engagement through a more personal and authentic approach. The results of this study show that Secondate has successfully used effective digital marketing communication strategies through many platforms. Secondate aims to create a memorable brand through their products and campaigns, emphasizing the importance of marketing communication in the digital era.
Analisa Penggunaan Metode Visual Storytelling Sebagai Strategi Pemasaran Pada Brand Tiffany&Co. Sutikno, Devica
Jurnal Vicidi Vol 15 No 1 (2025): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v15i1.5258

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Tiffany & Co. menggunakan metode visual storytelling sebagai strategi pemasaran untuk menciptakan pengalaman emosional bagi konsumen. Metode penelitian yangdigunakan adalah analisis kualitatif dengan mengumpulkan data dari observasi terhadap konten digital dan studi literatur. Hasil penelitian menunjukkan bahwa Tiffany & Co. berhasil membangun narasi yang kuat melalui berbagai platform digital, seperti media sosial dan situs web, yang mengedepankan cerita cinta dan keindahan produk mereka. Pendekatan ini tidak hanya menarik perhatian konsumen tetapi juga membangun hubungan emosional yang mendalam, yang berkontribusi pada loyalitas merek yang tinggi di kalangan pelanggan mereka.
Co-Authors Himawan, Sienny