Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar IIJSE
Aryani, Indah
Unknown Affiliation
Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Price, Product Quality, and Brand Image on the Purchase Decision of Lip Tint Implora Cosmetics Aryani, Indah; K., Kamilah; Ikhsan Harahap, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3883

Abstract

The purpose of this study was to determine the effect of Price, Product Quality, And Brand Image on the Purchase Decision of Implora Cosmetic Liptint. In this study, a quantitative method was used with the study population consisting of Implora Cosmetic Liptint users in Mabar Hilir Village, Medan; social media users, and information about Implora Liptint products. In this study, 23 indicators were used with a sample of 100 respondents. Data were analyzed using descriptive statistical analysis to collect, manage and analyze data so that it can be presented properly describing the distribution and average frequency tables and making an analysis which states that the results are positive and influential, the coefficient of determination (R2) is obtained at 0.652, meaning that the model the coefficient of determination explains that variable (x) has an effect on variable (y). This study concludes that Price, Product Quality, and Brand Image have a significant effect on consumer Purchase Decision for Liptint Implora products partially and simultaneously.
PERAN SCRIPTWRITER PADA PEMBUATAN VIDEO COMPANY PROFILE WEB SERIES CAFÉ HALAMAN OMAH Aryani, Indah; Budi Priatna, Wahyu
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50211

Abstract

Digital media has driven the use of company profile videos as a branding tool capable of building an emotional connection with the audience. This study aims to analyze the role of the scriptwriter in the production of the company profile video series Café Halaman Omah by applying Syd Field’s Three-Act Structure theory. The method used is qualitative descriptive, employing data collection techniques such as observation, interviews, documentation, literature review, and active participation in the production process. The output consists of four episodes of the web series published via Instagram Reels. The results indicate that the application of the setup, confrontation, and resolution structure successfully builds a coherent, emotional, and effective narrative in conveying the brand identity of Café Halaman Omah. The scriptwriter’s role is also crucial in maintaining narrative consistency throughout the pre-production, production, and post-production stages. Thus, the storytelling approach based on the three-act structure is deemed effective in producing an informative company profile video that simultaneously fosters an emotional connection with the audience.
Co-Authors Ikhsan Harahap, Muhammad K., Kamilah Nuri Aslami Wahyu Budi Priatna