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All Journal Jurnal Pengabdian Masyarakat Al-Fatimah
Husna, Salma Marhamni
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Religion Education Social Sciences

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Improving Packaging Quality and Marketing Strategy for Bimo Special Honey Husna, Salma Marhamni; Junjunan, Mochammad Ilyas
Jurnal Pengabdian Masyarakat Al-Fatimah Vol. 2 No. 1 (2025): Edisi III, Juni 2025
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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Abstract

The community service program focused on improving the understanding and skills of micro, small, and medium enterprise (MSME) actors in Jelun Atas Village, Bimo, Probolinggo, designing product packaging and utilizing digital marketing strategies. The method employed was participatory rural appraisal (PRA), emphasizing active community involvement. The activities were divided into three phases: planning, implementation, and evaluation. During implementation, participants were provided with training on creating attractive and functional packaging and maximizing digital platforms for marketing. The results showed a significant improvement in participants’ knowledge and practices, as evidenced by a 50% increase in average scores from pretest to posttest. Participants expressed high satisfaction with the program, highlighting its practical and applicable benefits. This activity is expected to foster the growth of sustainable business practices and increase local competitiveness
Co-Authors Junjunan, Mochammad Ilyas