Garuda - Garba Rujukan Digital

Strategi Humas Direktorat Jenderal Pajak Kantor Wilayah Jawa Timur 1 dalam Meningkatkan Kepatuhan Pembayaran Pajak Tahunan Qozi, Iqbal Zukhrufal; Tatak Setiadi
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64603

Taxes is important role in the Indonesian economy and are the main source of state income. The Directorate General of Taxes East Java Regional Office 1 in Surabaya is responsible for ensuring taxpayer compliance. The government has made various efforts to improve taxpayer compliance. With public relations role, DGT educates the public, strengthens relationships with the community, and enhances its positive image to achieve annual tax targets. The observation is intended to identify the public relations strategy of DGT East Java Regional Office 1 in improving annual tax compliance. This observation employs a qualitative descriptive methods with a case study approach. Observers collect data through structured interviews and documentation. The results show that the public relations strategy of DGT East Java Regional Office 1 is effective in improving annual tax compliance. The survey shows that the effectiveness of public relations varies, with the highest peak in 2024 (97.25%) following a decline in 2023. Through the use of social media, education, tax “Kring”, public relations have successfully built a positive image and increased tax awareness in the community.

PENGARUH LIVE STREAMING SHOPEE EDISI BIG RAMADHAN SALE 2024 TERHADAP KEPUTUSAN PEMBELIAN SAAT SAHUR PADA MAHASISWA PERANTAUAN DI SURABAYA Putri, Andini; Tatak Setiadi
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65851

This study aims to analyze the influence of live streaming on purchasing decisions of out-of-town students in Surabaya during the Shopee Big Ramadhan Sale 2024 event. Involving 334 respondents, this study evaluates the extent to which product quality indicators, host credibility and promotions (discounts & time) can influence consumer purchasing decisions. The research approach used in this study is a quantitative method using data analysis techniques in the form of Classical Assumption Test, Normality Test, Heteroscedasticity Test, Linearity Test. The results of the study show that live streaming promotions have a positive and significant influence on purchasing decisions, with a contribution of 43.1% and sahur time during Ramadhan is an effective

IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION DESA WISATA KETAPANRAME DALAM UPAYA MENARIK MINAT BERKUNJUNG WISATAWAN Rahayu, Annisa Eka; Tatak Setiadi
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.66134

The rapid development of the tourism sector has led to the creation of various types of tourism in Indonesia. One type that is still much favoured by the public is the type of village tourism. The mushrooming of tourist villages in Indonesia today, makes the need for an integrated marketing communication strategy so that later the tourist village can compete with other tours. This research aims to find out the implementation of Integrated Marketing Communication (IMC) carried out by Ketapanrame Tourism Village in its efforts to attract local and foreign tourists. The method used in this research is descriptive qualitative with the type of research, namely case study. Data obtained through the process of interviews with sources, observation, and documentation. The results of the study stated that the most dominant IMC implementation carried out by Ketapanrame Tourism Village was the promotion of discounts through social media and agents, followed by publicity through social media and mass media, the holding of cultural events, and promotion through WOM and E-WOM.

PENGARUH TERPAAN KONTEN INSTAGRAM @KOTALAMASURABAYA TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA KOTA LAMA SURABAYA robbi, Villa rohmatur; Tatak Setiadi
The Commercium Vol. 9 No. 3 (2025): The Commercium - Juli 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i3.69276

Terpaan Media merupakan tindakan mendengar, melihat, dan membaca pesan media, serta mengalami dan memperhatikan pesan-pesan tersebut, yang dapat terjadi baik pada individu maupun kelompok. Penelitian in bertujuan untuk mengetahui pengaruh terpaan media sosial instagram @kotalamasurabaya terhadap keputusan berkunjung ke Wisata Kota Lama Surabaya. Penelitian ini merupakan penelitian yang menggunakan metode pendekatan kuantitatif. Populasi dalam penelitian ini merupakan pengikut instagram @kotalamasurabaya. Teknik pengambilan sample dalam penelitian ini menggunakan incidental sampling dan ditemukan jumlah sampel sebesar 385. Analisis data dalam penelitian ini menggunakan analisis regresi linear sederhana dengan uji hipotesis menggunakan uji t. Hasil dari penelitian ini menunjukkan variabel terpaan media (X) berpengaruh terhadap variabel keputusan berkunjung (Y) dengan nilai signifikansi atau nilai koefisien determinasi r sebesar 39,5% sedangkan sisanya 60,5% merupakan nilai koefisien yang berasal dari variabel lain yang tidak diteliti dalam penelitian ini. Selain itu indikator yang memiliki dominasi dalam variabel terpaan media (X) adalah durasi sedangkan indikator yang memiliki dominasi tertinggi pada variabel keputusan berkunjung (Y) adalah indikator waktu dan biaya. Untuk memastikan bahwa evaluasi wisata kota lama mencakup lebih dari sekadar faktor yang terkait dengan terpaan media dan keputusan berkunjung, disarankan agar lebih fleksibel dalam memilih variabel tambahan yang mungkin lebih bervariasi.

Pengaruh Content Marketing Pada Instagram @Fabercastell_Id Terhadap Keputusan Pembelian Konsumen Rizca Luthfiyanti; Tatak Setiadi
The Commercium Vol. 9 No. 3 (2025): The Commercium - Juli 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i3.72530

Dalam pengembangan marketing digital terutama penggunaan media sosial Instagram sebagai alat promosi interaktif dan visual. Content marketing dinilai sangat penting untuk membangun ikatan emosional, menyampaikan nilai produk, dan memengaruhi langkah-langkah konsumen dalam membuat keputusan pembelian, mulai dari pengenalan masalah hingga evaluasi pasca pembelian. Penelitian ini menggunakan metode kuantitatif dengan teknik survei, mengumpulkan data melalui kuesioner online kepada 399 responden pengikut akun Instagram @fabercastell_id. Analisis data menggunakan uji validitas, reliabilitas, normalitas, heteroskedastisitas, koefisien korelasi, regresi linear sederhana, dan uji-t. Hasil penelitian menunjukkan adanya pengaruh signifikan secara statistik antara content marekting dengan keputusan pembelian. Hasil uji t menunjukkan nilai R square sebesar 0,302, yang berarti bahwa 30,2% dari content marketing telah di pengaruhi oleh keputusan pembelian. Dapat disimpulkan bahwa strategi content marketing yang kreatif dan terarah di media sosial secara efektif memengaruhi perilaku konsumen. Penelitian ini diharapkan menjadi referensi bagi pelaku usaha dalam mengoptimalkan media sosial sebagai alat pemasaran yang berdampak terhadap keputusan pembelian.

Rancangan Strategi Kebijakan Bisnis Maritim Indonesia dalam Era Society 5.0 Tatak Setiadi; Nur Ilman Habil
Jurnal Masyarakat Maritim Vol 6 No 2 (2022): Oktober, 2022
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v6i2.5178

Maritime fulcrum today is now increasingly popular and attracts the attention of many parties, including the mass media which often raises the term in its reporting in recent times. The discovery of the term is inseparable from the idea of ??President Joko Widodo who wants to make Indonesia a world maritime axis considering the concept of Society 5.0 and to make Indonesian waters as safe waters in the world for all marine activities, and for that the government will guarantee the safety and security of sea transportation carried out by the community and business actors. The aim of this study are (1) mapping out the opportunities and threats of the maritime sector in Indonesia based on the dynamics of the domestic and global environment, and (2) to formulate the maritime development policy strategy within the framework of maritime business development. The method used is SWOT analysis. The results of the study indicate that opportunities that can be utilized for the benefit of domestic development can be seen from the potential of marine in the territory of Indonesia. The threat of the maritime sector comes from internal and external. The internal factors of inequality and disparity gap of development. The external factors threats are border disputes and lack of law enforcement, defense and security controls in border areas. The recommended policy suggested that government needs to do maritime-oriented development, connectivity through strengthening logistics and marine economy, economic development about prosperity approach and security, controlling related with the nation's authority and maritime, and reorientation of development towards maritime development with the achievement of planting more progressive capital.

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