Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
mohammed, omar
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role Moderating of E-Word of Mouth in the Relationship Between E-CRM and Customer Loyalty; Empirical Study Of Online Shopping mohammed, omar
Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Vol 5 No 1 (2024): Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK)
Publisher : Fakultas Bisnis dan Ilmu Sosial Universitas Dian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59832/jpmk.v5i1.277

Abstract

The objective of this study is to measure to examine how E-Word of Mouth moderates the effect of E- CRM and Customer Loyalty in the context of online shopping in Istanbul. A correlational study design was adopted in this study to collect data (survey) from(430) participants distributed by Facebook Empirical results reveal that there is a significant and positive impact of E-Word of Mouth on Social CRM and customer loyalty behavior. This study contributes to closing the empirical gap in e-CRM and customer engagement research by providing support for consumer perception of E-Word of Mouth as a significant factor triggering customer loyalty with the brand post. This study also supplies a guide that e-CRM with E-Word of Mouth leads to customer loyalty to the brand without others
Co-Authors