Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Hamonangan, Mordekhai
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Minat Beli Konsumen Thrifting Yang Di Moderasi Brand Awareness Hamonangan, Mordekhai; Lukiyana, Lukiyana
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i1.4745

Abstract

This investigation aims to test and assess the impact of service quality and product quality on purchase intention, considering brand awareness as a moderating factor. The data collection methodology involved using a simple random sampling approach through the distribution of research questionnaires. The research findings show a positive and statistically significant correlation between quality and purchase intention. The impact of product quality on purchase intention is positive and statistically significant. The impact of brand awareness on purchase intention is positive and statistically significant. Customers' familiarity with a brand may decrease over time, but it remains influential. It can be a moderating factor in the relationship between service quality and the likelihood of purchasing. Improving and regulating the relationship between product quality and purchase intention can be facilitated by increasing brand awareness.
Co-Authors Lukiyana, Lukiyana