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PELATIHAN TATACARA DAN HUKUM KEMITRAAN WARALABA SEBAGAI STRATEGI UNGGUL PENGEMBANGAN UMKM DI CIKARANG Kristianto, Fennieka; Rahmiati, Filda; Junaedi, Yusup; Daniela, Lerissa; Amin, Grace
Jurnal Pengabdian UMKM Vol. 4 No. 1 (2025): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i1.84

Abstract

Bisnis kemitraan waralaba menjadi salah satu strategi unggul bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memperluas jangkauan pemasaran dan meningkatkan daya saing. Maka, pemahaman yang mendalam tentang tata cara dan aspek hukum waralaba sangat penting untuk menjamin keberlanjutan dan kesuksesan kemitraan. Pelatihan ini dirancang untuk memberikan wawasan kepada UMKM di Cikarang khususnya UMKM dampingan pada program UMKM Naik Kelas tentang pengelolaan kontrak, perjanjian, dan perlindungan hak kekayaan intelektual, yang merupakan elemen penting dalam membangun kemitraan yang adil dan berkelanjutan. Program Pengabdian Kepada Masyarakat (PKM) ini dilaksanakan oleh dosen Prodi Hukum President University. Program ini menegaskan pentingnya pemahaman hukum sebagai pilar utama dalam pengembangan bisnis UMKM yang kompetitif dan berkelanjutan.
Franchising in The Form of Partnership Kristianto, Fennieka; Gracia, Fidela
Indonesian Journal of International Law
Publisher : UI Scholars Hub

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Abstract

The rapid advancement of business competition nowadays encouraged business actors to enhance and strengthen their networking. One of the approaches taken by business actors was to engage themselves within the franchising business. However, within this case, several issues arose, namely relating to the expansion of the business conducted by the franchisor through a partnership by way of establishing a Limited Liability Company (“LLC”) with the franchisee, particularly, concerning the management of the business. On one hand, the franchisor is acting as the owner, founder, and holder of intellectual property rights. Supplementary to that, the franchisor is likewise the major shareholder of the LLC and the franchisee is the common shareholder. Normative legal research is imposed within this research with the primary objective of examining the potential conflict of interest that may likely arise between the franchisor and the franchisee for having the form of partnership. Moreover, inequality within the franchising business relationship will likely occur since the franchisor has a larger capacity within this relationship compared to the franchisee and the possibility for the franchisee to obtain adequate protection from the agreement pertaining to the termination of the franchise agreement is considerably low.