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All Journal Bulletin of Management and Business Jurnal Pendidikan Sosial dan Konseling Public Service And Governance Journal
Yayu Rahayu
Unknown Affiliation
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Landasan Filofis Bimbingan Dan Konseling Di SDN 1 Picungremuk Destri Pusvita; Yayu Rahayu; Aura Nandira; Ayi Maulani; Aliya Rahmah; Fazar Satria Gumelar
Jurnal Pendidikan Sosial Dan Konseling Vol. 2 No. 4 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Education is a fundamental aspect of developing quality human resources. Guidance and counseling services play an integral role in addressing not only academic issues but also the personal, social, emotional, and moral development of students. This study aims to analyze the philosophical foundation underlying guidance and counseling policies and programs at SDN 1 Picungremuk, Tasikmalaya. Using a qualitative approach with structured interviews and observations, the study explored how these philosophical foundations are applied in the school environment. The findings highlight the importance of adopting a holistic approach in understanding and addressing students' academic, social, and emotional challenges. The study also emphasizes the collaboration between teachers and parents, the role of Ki Hajar Dewantara’s educational philosophy, and the integration of strategic steps in developing guidance and counseling programs. However, the challenges posed by digitalization require schools to balance the use of technology and the cultivation of social-emotional skills. Moving forward, the presence of professional counselors is recommended to enhance the effectiveness of the guidance and counseling program while allowing teachers to focus on their instructional responsibilities.
Pengaruh Social Media Marketing dan Brand Image Terhadap Kepuasan Pelanggan Cititrans Bandung Yayu Rahayu; Adi Suparwo; Famati Gulo
Bulletin of Management and Business Vol. 3 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i2.245

Abstract

This study aims to determine the effect of social media marketing and brand image on customer satisfaction Cititrans Bandung. This research uses descriptive and verification research methods with a quantitative approach. The object of this research is Cititrans Bandung service users with a sample of 100 people. The sampling technique used in this study is a non- probability sampling method with a purposive sampling technique. Statistical analysis of the data used in this study is multiple linear regression analysis using IBM SPSS statistics 25. The results of the study found that social media marketing, brand image and customer satisfaction at Cititrans Bandung were good. There is a significant influence between social media marketing and brand image simultaneously on customer satisfaction at Cititrans Bandung. There is a significant influence between social media marketing partially on customer satisfaction at Cititrans Bandung. There is a significant influence between brand image partially on customer satisfaction at Cititrans Bandung. This research is different from other researchers because there are no other researchers who specifically examine social media marketing and brand image on customer satisfaction at Cititrans Bandung. of the social media marketing variable has a greater value and influence than the brand image variable.
Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Minat Beli Jasa PT Pos Indonesia Yayu Rahayu
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.1011

Abstract

This study aims to determine the effect of service quality and brand image on interest in buying services. The object of this research is the customer of PT Pos Indonesia Sekejati Bandung. Researchers conducted research with survey methods, namely data collection by distributing questionnaires. The researcher concludes that this study aims to test the established hypothesis, namely how much influence the independent variables, namely service quality and brand image have, then the dependent variable is interest in buying services. This research was conducted on 100 respondents using a quantitative approach. Analysis of the data used is regression analysis which is processed with the SPSS 26 application. The sampling technique in this study uses a non-probability sampling method with a purposive side technique that is with a specific purpose. The results of this study indicate that the description of the variables of service quality, brand image, and interest in buying services is included in the good category. Then by t test (partial) there is a significant influence between service quality on interest in buying services, and brand image on interest in buying services. as well as the f test (simultaneously) the two independent variables, service quality and brand image have a concurrent effect on the dependent variable of interest in buying services.
Co-Authors Adi Suparwo Aliya Rahmah Aura Nandira Ayi Maulani Destri Pusvita Famati Gulo Fazar Satria Gumelar