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All Journal Economicus: Jurnal Ekonomi dan Manajemen Hut Publication Business and Management
Zannah, Raudhatul
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Economics, Econometrics & Finance Other

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PENGARUH KEPRIBADIAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT BPR FAJAR ARTHA MAKMUR Ilyas, Yasnimar; Zannah, Raudhatul
Economicus Vol. 12 No. 2 (2018): DESEMBER
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v12i2.155

Abstract

The purpose of this study was to determine the effect of personality and motivation on the performance of PT BPR Fajar Artha Makmur employees. In this study the object is a permanent employee or contract of PT BPR Fajar Artha Makmur. The population in this study were all employees working at the office of PT BPR Fajar Artha Makmur in the operational field of 50 people. The samples taken were 50 samples. Data analysis uses multiple linear regression. The results of the study showed discipline at PT. BPR Fajar Artha Makmur has gone very well. This can be seen based on the answers of 50 respondents, with an average number of 3.82. Motivation at PT. BPR Fajar Artha Makmur has gone quite well. This can be seen based on the answers of 50 respondents, with an average number of 3.02. Employee performance at PT. BPR Fajar Artha Makmur has gone well. This is seen based on the answers of the respondents as many as 50 people, with an average number of 3.05. Based on the results of data analysis using statistical methods, namely the correlation coefficient that is equal to 0.797, and according to the provisions of the author, it can be concluded that discipline and motivation have a strong level of relationship strength to employee performance variables, this shows that discipline and motivation have a strong influence on performance employees at PT. BPR Fajar Artha Makmur.
Organizational Resistance in AI-Driven Transformation:A Case Study of PT. Nusantara Komunika Rini; Hi Djafar, Susanti; Zannah, Raudhatul; Rahmadani, Ari; Hudaya, Emzita
Hut Publication Business and Management Vol. 5 No. 3 (2025): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

The rapid advancement of artificial intelligence (AI) and digital technologies has fundamentally reshaped the telecommunications industry. Traditional telecom operators are increasingly pressured to move beyond infrastructure provision and transform into technology-driven organizations. PT. Nusantara Komunika (NK), initiated the NK-Future program to shift toward an AI-based Telco-Tech business model. However, the transformation process encountered significant organizational resistance. This study aims to analyze the sources of resistance during NK’s strategic transformation and to propose appropriate organizational development (OD) interventions. Using a qualitative case study approach, this research applies the Power–Interest Matrix and organizational resistance diagnosis as analytical tools. The findings indicate that resistance emerged from economic insecurity, group inertia, covert resistance, and perceived threats to power and professional identity. The study concludes that technological transformation cannot succeed without parallel human and cultural change. A participative, human-centered OD approach is essential to ensure sustainable digital transformation in legacy organizations.
Co-Authors Ari Rahmadani Hi Djafar, Susanti Hudaya, Emzita Ilyas, Yasnimar RINI