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All Journal SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Da'watuna: Journal of Communication and Islamic Broadcasting
Sri Wahyuni, Erika
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pengaruh Celebrity Endorser, Fanatisme Penggemar Dan Merchandise Terhadap Keputusan Pembelian Mie Lemonilo (Studi Kasus NCTzen Indonesia) Sri Wahyuni, Erika; Zainarti; Atika
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 3 No 1 : September (2024): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

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Abstract

This research discusses the influence of celebrity endorsers, fan fanaticism and NCT Dream fan merchandise on the purchase decision of Mie Lemonilo. The independent variables in this study were celebrity endorsers, fan fanaticism, and merchandise while the dependent variables were the decision to buy Mie Lemonilo. The research method used is a quantitative research method with a total of 100 respondents obtained using a nonprobability sampling method from the entire NCTzen population who are followers of @7dreamsbt Twitter account. This study uses IBM SPSS Statistic 27 software and the results of this study show that celebrity endorsers, fan fanaticism, and merchandise have a positive and significant effect on the purchase decision of Mie Lemonilo.
ANALYSIS OF INDIVIDUAL AND ORGANIZATIONAL RESISTANCE TO CHANGE Sri Wahyuni, Erika
SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Vol. 1 No. 1 (2022)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.831 KB) | DOI: 10.47353/satukata.v1i1.529

Abstract

This study aims to narrate or inform the reader about change management. The type of research in this study is expanatory research with a quantitative approach. The research method used is the method of collecting data from various sources on the internet, by combining these sources into one. The data collection technique used is to find the required information. Change is commonplace at any time. Therefore, we need things that can regulate these changes to become more organized and achieve the goals of an organization or company. This is called Change Management. In change, there must be resistance, both individually and in groups within an organization or company. Change management is needed to overcome the resistance that occurs within the organization.
Dinamika Promosi dalam Era Global Ahmad Arrasyid, Abduh Malik; Sri Wahyuni, Erika; Suhairi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.539

Abstract

The purpose of this study is to tell or educate readers about the global promotion dynamics. This study employs a quantitative literature review as its type of research. The research method involves combining data from multiple sources, such as books and the internet, into a single one. Finding the necessary information is the method that is used to collect the data. Human thinking and behavior can be altered by rapid technological advancement, particularly in marketing mix strategies like advertising, customer promotion, personal selling, and publicity. The promotion of goods and services has seen a rapid rise in the use of technology and informatics systems like the internet and cyberspace. Manufacturers can use this opportunity to inform, offer, persuade, motivate, and even "force" consumers to try, buy, and even become loyal customers by taking advantage of this technology at very low costs. They can also use it to penetrate borders between countries. This technological advancement benefits consumers as well as producers. Customers are able to quickly obtain product-specific information. As a result, production and consumption systems as well as all aspects of life can benefit from technological advancements
Co-Authors Ahmad Arrasyid, Abduh Malik atika Suhairi Zainarti