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All Journal Journal of Software Engineering and Information System (SEIS)
Purnomo Pranoto, sudrajat
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Computer Science & IT Decision Sciences, Operations Research & Management Engineering

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ANALISIS PENGARUH KUALITAS MARKETPLACE TOKOPEDIA TERHADAP KEPUASAN PENGGUNA MENGGUNAKAN METODE END USER COMPUTING SATISFACTION (EUCS) Diansyah, Risnal; Purnomo Pranoto, sudrajat; Syahril
Jurnal Rekayasa Perangkat Lunak dan Sistem Informasi Vol. 2 No. 1 (2022)
Publisher : Department of Information System Muhammadiyah University of Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.837 KB) | DOI: 10.37859/seis.v2i1.3378

Abstract

Tokopedia is an online buying and selling website (e-commerce) in Indonesia that carries the Marketplace business model. In an effort to achieve efficiency in user satisfaction with the Tokopedia Marketplace, the EUCS method is used. Based on 5 independent variables in EUCS, namely Content (content), Accuracy (accuracy), Format (format), Ease of Use (ease of use) and Time linesss (timeliness). Data collection was carried out by distributing questionnaires to the Pekanbaru community using Tokopedia, from distributing the questionnaire 100 data were taken as samples to measure the satisfaction of Tokopedia marketplace users. Then it is known that the level of satisfaction with the content of information (Content) is 76.4%, Satisfaction with the accuracy of information (Acuracy) is 74.46%, Satisfaction with Display (Format) is 77.53%, Satisfaction with user convenience (Ease of Use) of 78.66%, and satisfaction with Timelines of 75.9%.
Co-Authors Desyandri Desyandri Risnal Diansyah, Risnal