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All Journal Al Huwiyah: Journal of Woman and Children Studies Journal of Communication, Religious, and Social Sciences (JoCRSS) Jurnal Ilmu Komunikasi Jurnal Ilmiah Syi'ar
Maskuri, M. Ibnu Naufal
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Campaign Message Design as Public Communication Maskuri, M. Ibnu Naufal; Paramitha, Angella Dias
Journal of Communication, Religious, and Social Sciences (JoCRSS) Vol. 2 No. 2 (2024): JOCRSS December 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jocrss.v2i2.147

Abstract

Convey message content in a wide range, the emergence of campaign messages accompanied by agencies or a number of groups who want to convey messages in the form of invitations or appeals messages to the wider community. Therefore, it is necessary to pay attention to the campaign message so that it does not distort the reading audience. The aim of this research is to see and understand how important message campaign design is as public communication based on effective message rules. The research method used in this research is descriptive qualitative, with a library research approach carrying out library exploration of written materials, whether in the form of notes, books or previous research. The results of this research show that to campaign a message to the public, you must pay attention to the types of campaigns that will be carried out, such as product-oriented campaigns, candidate-oriented campaigns, and ideology or goal-oriented campaigns. Apart from that, to help the message campaign be more easily accepted by the public, it is necessary to include message verbalization, visualization, illustrations, appeals, repetition and humor. There are 3 effective communication theories that can help the sustainability of message campaigns, namely using the Rhetorical theory of Aristotle (RTA), Extended parallel process model (EPPM), Social Cognitive theory (SCT) and symbolic convergence theory.
PEMAKNAAN KARTUN MORAL “ JANGAN PELIHARA KEBENCIAN MU” KARYA SPEEL BOON DALAM MEDIA YOUTUBE (ANALISIS SIMIOTIK DENOTASI KONOTASI ROLAND BARTHES) Meiranti, Mike; Effendy, Intan Gracelia; Maskuri, M. Ibnu Naufal
INTERCODE Vol 5, No 1 (2025)
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/ire.v5i1.3122

Abstract

Kartun merupakan media hiburan yang digemari oleh banyak kalangan, kartun moral yang berjudul “ jangan pelihara kebencianmu” yang di buat oleh speel boon dari korea selatan ini memberikan warna baru untuk kartun-kartun saat ini, bukan hanya memberikan hiburan tetapi terdapat nilai dan pesan yang dapat di terima oleh penontonnya. Dengan analisis simiotik roland barthes penulis menggunakan makna denotatif dan konotatif dalam menganalisis film kartun moral ini yang menghasilkan makna konotatif yang sangat bermanfaat untuk penonton, makna konotatif yang di sampaikan oleh akrtun ini adalah jangan;ah memelihara kebencian karna hal tersebut tidak ada manfaat apapun untuk orang yang membenci dan hanya menyakiti diri sendiri serta menajdi boomerang untuk diri sendiri Kata Kunci: kartun, media, simiotik rolan barthes.  
ETIKA JURNALISME ISLAM MENURUT AL-QUR'AN: IMPLEMENTASI NILAI-NILAI KEJUJURAN DAN KEADILAN DALAM MEDIA MASSA Maskuri, M. Ibnu Naufal
INTERCODE Vol 5, No 2 (2025)
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36269/ire.v5i2.2797

Abstract

ABSTRAK Penelitian ini mengkaji konsep etika jurnalisme Islam berdasarkan ajaran Al-Qur'an, dengan fokus pada implementasi nilai-nilai kejujuran dan keadilan dalam praktik media massa. Dalam konteks jurnalisme, kejujuran dan keadilan merupakan prinsip dasar yang mendasari pengungkapan informasi yang akurat dan adil kepada publik. Artikel ini menggunakan metode kajian literatur dengan pendekatan kualitatif, menganalisis ayat-ayat Al-Qur'an yang relevan serta tafsiran yang berkaitan dengan etika berkomunikasi dan penyebaran informasi. Hasil penelitian menunjukkan bahwa Al-Qur'an secara jelas mengatur prinsip-prinsip yang dapat diterapkan dalam jurnalisme, seperti kewajiban untuk menyampaikan kebenaran (Al-Haqq), menjaga amanah, menghindari fitnah, serta memberikan hak yang sama kepada semua pihak dalam penyampaian informasi. Dalam konteks media massa, nilai-nilai ini dapat diimplementasikan dalam berbagai praktik jurnalistik seperti peliputan berita, penulisan artikel, dan pembuatan konten yang mengutamakan integritas, objektivitas, dan keadilan. Dengan demikian, etika jurnalisme Islam yang berdasarkan ajaran Al-Qur'an diharapkan dapat menjadi panduan bagi media massa dalam menghadirkan informasi yang bermanfaat dan dapat dipercaya bagi masyarakat.Kata kunci: Etika Jurnalisme Islam, Media Massa, Prinsip Komunikasi 
The Feminism Movement on the Hard Music Stage: An Analysis of the Unity/Safe Rooms of Indonesian NEGATIFA Band Songs Maskuri, M. Ibnu Naufal; Daulay, Hamdan; Khadziq
Al Huwiyah: Journal of Woman and Children Studies Vol. 5 No. 2 (2025): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/9vrv5v04

Abstract

This study analyzes the song Unity / Ruang Aman by the hardcore powerviolence band NEGATIFA as a medium of resistance against sexual violence in public spaces, particularly within Indonesia’s heavy music scene. The song was selected because it explicitly exposes incidents of harassment that occurred at concerts and asserts the urgency of safe spaces for women. A qualitative approach was applied through textual analysis of the lyrics, documentation of live performances, and theoretical framing using Alberto Melucci’s concept of collective identity and Stuart Hall’s theory of meaning negotiation. The findings reveal that the lyrics of Unity / Ruang Aman function as a form of cultural protest challenging patriarchal norms and false solidarity within the independent music community. Symbols such as “scene,” “stage dive,” and “bullshit unity” are transformed into discourses of resistance that reject victim blaming practices and demand collective accountability. Beyond criticism, the song promotes preventive mechanisms against sexual violence through on stage actions, direct calls to the audience, and the do it yourself networks characteristic of the hardcore subculture. This research demonstrates that heavy music can serve as an effective medium for education, gender equality campaigns, and social mobilization. The study contributes to music, gender, and social movement scholarship by showing how popular cultural practices can articulate demands for justice and construct a collective identity of resistance to sexual violence in public spaces.
Love and Moral Boundaries of Religion as a Reflection of Cultural Da'wah in the “Haramkah” Song by Melly Goeslaw Parikesit, Bangun Krismu; Mudzakkir, Fakhruddin; Maskuri, M. Ibnu Naufal
Jurnal Ilmiah Syi'ar Vol 25, No 2 (2025): December 2025
Publisher : UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syiar.v25i2.9269

Abstract

In the context of modern society, Islamic da‘wah faces significant challenges in conveying moral and spiritual values in ways that remain relevant amid the dominance of popular culture and entertainment media. Popular music, often perceived as a profane cultural space, is frequently questioned in terms of its capacity to function as an effective and non-dogmatic medium of da‘wah. Against this backdrop, this study aims to analyze the song “Haramkah” by Melly Goeslaw as a reflection of cultural da‘wah that communicates Islamic moral values through popular music. This study employs a qualitative approach using lyrical text analysis, combined with the theoretical framework of Islamic communication and cultural da‘wah. The main focus is on how concepts of love and religious moral boundaries are aesthetically interpreted within the song’s lyrics, as well as how da‘wah messages are presented in a reflective and humanistic manner rather than in a dogmatic form. The findings indicate that “Haramkah” represents the inner struggle of modern individuals between romantic desire and moral consciousness, with the lyrics emphasizing the importance of self-restraint and the surrender of the heart to God. Music functions as a medium of emotional communication that integrates moral messages, affective experiences, and the listener’s religious awareness. The song illustrates a dialectical relationship between religion and popular culture, in which Islamic values are articulated through aesthetic forms that are accessible and relevant to urban life. Implications of this study highlight the potential of cultural da‘wah in fostering moral and spiritual awareness in modern society, while also expanding scholarly understanding of the transformation of Islamic da‘wah in the era of media and popular arts.
Co-Authors Effendy, Intan Gracelia Hamdan Daulay, Hamdan Khadziq Meiranti, Mike Mudzakkir, Fakhruddin Paramitha, Angella Dias Parikesit, Bangun Krismu