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All Journal International Journal of Education, Vocational and Social Science
Drs. Dr. Albari M.Si
Unknown Affiliation
Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Application of Remarketing Techniques on Social Media to Increase Sales of PT Waysata Indonesia Bahagia Dadang Dwi Sunjoko; Drs. Dr. Albari M.Si
International Journal of Education, Vocational and Social Science Vol. 3 No. 01 (2024): Pebruary, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i01.644

Abstract

Advances in internet technology have had a significant influence on the transformation of contact and communication methods in the field of corporate marketing. This transition occurs from traditional face-to-face communication to digital communication, where interactions are carried out via screens. The purpose of this research is to determine remarketing techniques as a medium for making advertising more effective so that it can increase sales volume of PT. Waysata Indonesia Bahagia. This research uses qualitative methods, using two data collection techniques, namely observation and interviews. Remarketing is the right digital marketing strategy to give customers the opportunity to revisit previously visited websites to continue making purchases. PT. Waysata's remarketing work process is only broadcasting using WhatsApp media, carrying out paid advertising promotions on social media, not yet Segmenting the target market, so that untargeted advertising targets are still found by people who are not the company's target market. In making changes in the application of remarketing techniques. PT. Waysata Indonesia Bahagia carries out an STP strategy which then determines the target market from segmentation and then the company determines techniques or strategies for implementing remarketing. By using advertising with soft selling to avoid saturation of the target customers targeted by the company.
Implementing Promotional Strategies And Improving Business Image At Sleman Industrial And Trade Offices On The Development Of MSME’s In Sleman District Salsabila Adisa Putri; Drs. Dr. Albari M.Si
International Journal of Education, Vocational and Social Science Vol. 3 No. 01 (2024): Pebruary, International Journal of Education, vocational and Social Science (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i01.680

Abstract

This research is research that examines promotion strategies and improving the image of MSME businesses implemented by the Sleman Regency Industry and Trade Service. This research uses a qualitative approach by involving the analysis unit in the process of collecting data and information through direct observation and interviews. This research is a form of the results of observations and interviews that the author conducted during the internship period. Some of the promotional strategies and improving the business image implemented by the Department of Industry and Trade are involving MSMEs in the Sleman area at the Craft Exhibition, building a jadah tempe education tourism center, and holding a virtual MSME business expo or exhibition. The findings from this research are that the promotion strategy and image improvement of MSMEs has been successfully implemented effectively as shown by the increase in the number of MSMEs per year, increasing sales, and forming a good brand image in the minds of customers.
Co-Authors Dadang Dwi Sunjoko Salsabila Adisa Putri