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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Journal of Islamic Communication and Counseling
Saada, Siti
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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BUDAYA LOKAL DALAM PERSPEKTIF DAKWAH: Studi Tentang Nilai-Nilai Dakwah Pada Budaya Pacu Jalur Kuantan Singingi, Riau Saada, Siti
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 14, No. 1 (Juni 2023)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v14i1.2120

Abstract

Pacu Jalur is an annual event held in Kuantan Singing Regency, Riau. The spur culture has many cultural values ​​contained in it. One of the values ​​discussed in this paper is the da'wah values ​​contained in the spur culture. This research aims to reveal the da'wah values ​​that exist in the activities of Spur of the Lane. This research method is qualitative (looking for meaning from an understanding), and data collection techniques through Library Research studies, namely by collecting data by reading books, newspapers, television, and others that follow the research problem by taking a phenomenological approach. The results of this study are the da'wah values ​​contained in the spur culture: cooperation, hard work, patience, and optimism.
Public Relations Strategy for Saka FM Community Radio in Maintaining Existence as a Da’wa Media Saada, Siti
Journal of Islamic Communication and Counseling Vol. 2 No. 2 (2023): July
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jicc.v2i2.20

Abstract

The existence of the public relations function eases an institution to establish good relations with the community. The role of public relations in an institution is needed to maintain its existence, both in government and private institutions. Therefore, this study aims to determine the role of private-public relations in maintaining its existence. In particular, this study describes the strategy the Saka FM community radio public relations carried out to maintain its existence as a da’wa media. This research used a qualitative approach and was carried out on the Saka FM community radio under the auspices of the Gedhe Kauman Mosque. The determination of informants was designated through the purposive technique, while the data collection was through observation, in-depth interviews, and documentation. This research uses the Niche theory, which states that a media’s founding pillar is divided into capital, content, and audience types. The results showed that Saka radio could stand on its own based on the Niche theory. The Saka FM radio public relations strategy has not fulfilled its ideal function as a community radio. Nevertheless, Saka FM radio has maintained its existence as a da’wa media through its marketing department.
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