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All Journal Jurnal Ekonomi Jurnal Gici Jurnal Keuangan dan Bisnis
Rizkie, Ricky
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Economics, Econometrics & Finance

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PENGARUH KPOP BTS SEBAGAI BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKOPEDIA Rizkie, Ricky
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 16 No 2 (2024): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v16i2.315

Abstract

E-commerce is one of the keys to the development of the times where you can sell and buy needs online. As for the problem of target marketing competition to promote their respective e-commerce companies by choosing Brand Ambassadors as the main face of e-commerce itself which strengthens marketing so that visitors are interested and make the number of visitors increase. The purpose of this study is to find out and analyze the influence of brand ambassadors and brand images on consumer purchasing decisions at Tokopedia. The type of research used is explanatory research with research methods using questionnaire data collection. The data analysis model used is multiple linear regression analysis. The sample selection was carried out by means of purposive sampling. And the sample is 100 respondents, using multiple linear analysis. The results of the regression test show that 49.4% of purchasing decision factors can be explained by brand ambassadors and brand image, while the remaining 50.6% is explained by other factors that are not included in this study. While the results of the Ftest indicate that simultaneously the brand ambassador and brand image variables simultaneously have a positive and significant effect on purchasing decisions with the results of the analysis Fcount = (49.367) > Ftable = (3.090). The results of the ttest show that the Brand Ambassador variable shows the results of the tcount analysis (-1.821) and the Brand Image variable shows the results of the tcount analysis (9.089) where ttable (1.98472), so partially the Brand Ambassador variable has no significant effect on Purchasing Decisions, while the dominant variable is Brand Image on Purchasing Decisions. Keywords: Brand Ambassador, Brand Image, Purchase Decision
The Influence Of Accounting Profit And Cash Flow On Bankruptcy Prediction In Insurance Companies On The Indonesian Stock Exchange Kurniawan, Andrie; Givan, Bryan; Sovyanty, Devy; Rizkie, Ricky
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the influence of profit and cash flow on bankruptcy prediction in insurance companies listed on the Indonesia Stock Exchange. The research sample is determined through purposive sampling, with inclusion criteria for issuers that have published audited financial reports between 2017 and 2021. The collected data are processed using multiple regression analysis with SPSS 26.00. The research results indicate that profit does not significantly affect bankruptcy prediction in insurance companies. This may be attributed to the distinct characteristics of the insurance industry compared to other sectors, where profit only sometimes reflects the overall financial condition, especially when facing large claims or unpredictable risks. Conversely, cash flow significantly influences bankruptcy prediction in insurance companies. Cash flow is considered a primary indicator to assess a company's ability to meet claim payment obligations and address liquidity issues, particularly in the insurance industry, which frequently faces significant payment obligations. The conclusion of this research provides insights that a better understanding of cash flow dynamics is more relevant in predicting the bankruptcy conditions of insurance companies than profit. Practical implications of this research include emphasizing the importance of risk management, effective capital structure, and special attention to cash flow as a critical factor in maintaining insurance companies' stability and operational continuity.
Co-Authors Andrie Kurniawan Givan, Bryan Sovyanty, Devy