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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Veronika, Katharina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Determining factors of SMEs marketing performance in Bandung City: Quantitative Approach Veronika, Katharina; Munajat, Bambang Teguh; Purnama, Lany Rizki; Fauzan, M Faliq
Journal of Economics Education and Entrepreneurship Vol 5, No 3 (2024): JEE, DECEMBER 2024
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v5i3.12417

Abstract

This study aims to determine the interaction model between entrepreneurial orientation, product innovation, and competitive advantage on the marketing performance of fashion SMEs in Bandung City. The method used was simple random sampling with the main subjects being 100 owners or managers of fashion SMEs in Bandung City. Data were collected through questionnaires and analyzed using path analysis techniques with the help of SPSS software. The results showed that product innovation has a significant influence on the marketing performance of SMEs, while entrepreneurial orientation and competitive advantage did not show a significant influence. The findings emphasize the importance of product innovation in improving the marketing performance of SMEs in Bandung and indicate the need for further exploration of other factors to gain a more comprehensive understanding.
BUSINESS DEVELOPMENT PLAN FOR COFFEE TRAINING AT CH3FFEIN COFFEE RESEARCH AND DEVELOPMENT UNIT Veronika, Katharina; Hendri, Meriza
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3774

Abstract

Introduction: The growth of Indonesia's coffee industry has led to an increase in coffee MSMEs, baristas, and coffee shops, yet there remains a gap in structured, practice-based coffee training. In response, the Ch3ffein Coffee Training Unit aims to develop a business plan for a research-based training center. Methods: This study focuses on formulating a business plan for the Ch3ffein Coffee Training Unit by: first, analyzing Ch3ffein's business strategy using the Design Thinking approach, Business Model Canvas, Lean Canvas, and Entrepreneurial Process to create effective development strategies; second, developing a business plan from the perspectives of finance, marketing, operations, human resources, digitalization, innovation, and risk management, based on a SWOT analysis; and third, evaluating the business feasibility using the Timmons Model and financial indicators like Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and Profitability Index. The study adopts a qualitative descriptive method, using observation, unstructured interviews, document reviews, and secondary data analysis related to the coffee industry and MSME development. Results: Financial projections show positive results, with a favorable NPV, rate of return, short payback period, and Profitability Index above one, indicating solid financial feasibility. Ch3ffein benefits from competitive advantages in its research and laboratory base, operational flexibility, and strong connections within the coffee industry and MSMEs. The development of this training unit offers significant opportunities for both business growth and social impact by supporting the improvement of competencies and competitiveness among coffee MSMEs. Recommendations include strengthening instructor capacity, gradually upgrading facilities, and expanding strategic collaborations with industry stakeholders to ensure long-term sustainability. Keywords: Business Planning, Coffee MSMEs. Coffee Training Unit
Co-Authors Fauzan, M Faliq Hendri, Meriza Munajat, Bambang Teguh Purnama, Lany Rizki