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Journal : Quantitative Economics and Management Studies

Exploring the Role of Social Capital, Managerial Skills, and Technological Literacy in Shaping Entrepreneurial Interest through Entrepreneurial Motivation Isma, Andika; Hajar Dewantara; Andi Naila Quin Azisah Alisyahbana; Salim Diarra; Soussou Raharimalala
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3691

Abstract

Unemployment is a major issue in Indonesia. This occurs because Indonesia is a country with a relatively high population growth rate, which affects the competition for job opportunities. One of the strategies considered effective in addressing unemployment is to create or increase the number of entrepreneurs. This study aims to determine the direct and indirect effects of social capital, managerial skills, technology literacy, and entrepreneurial motivation on entrepreneurial interest. The sampling technique used is Proportional Random Sampling, with a total of 100 students from the Faculty of Economics and Business Universitas Negeri Makassar. The results indicate that both directly and indirectly, social capital, managerial skills, technology literacy, and entrepreneurial motivation significantly influence entrepreneurial interest. Based on the findings of this study, it can serve as a source of information or a reference for educators or lecturers to guide and assist students in developing entrepreneurial skills. Students are encouraged to deepen their skills related to business management, not only focusing on the products produced but also being capable of conducting marketing activities and making decisions regarding business evaluation with the aim of developing their businesses. Furthermore, future researchers are encouraged to deepen and expand this research in terms of variables and research method development.
Digital Literacy, Environment, and E-Commerce Use Toward Digital Entrepreneurial Intentions via Social Media among Generation Z Students Isma, Andika; Hajar Dewantara; Andi Naila Quin Azisah Alisyahbana; Salim Diarra
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3853

Abstract

The rapid development of digital technology is reshaping entrepreneurial landscapes, particularly among Generation Z students who are highly engaged with digital platforms. This study investigates the influence of digital literacy, environmental factors, and e-commerce usage on digital entrepreneurial intentions, with social media serving as a mediating variable. A quantitative descriptive-explanatory approach was employed, involving 105 Generation Z student respondents selected through proportional random sampling. The findings reveal that digital literacy, environment, and e-commerce use have a significant impact on digital entrepreneurial intentions, both directly and indirectly through social media. Social media enhances the connection between these factors and entrepreneurial intentions by providing a platform for idea sharing, business promotion, and networking. These insights highlight the importance of integrating digital competencies and social media utilization into entrepreneurship education to cultivate innovative and digitally empowered young entrepreneurs.