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p-Index From 2020 - 2025
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All Journal Journal of Research and Publication Innovation
Pitri Yadita
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Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PROMOSI DAN HARGA  TERHADAP KEPUTUSAN PEMBELIAN  KONSUMEN PRODUK GAMBOGE  PADA TOKO VERALSHOP.ID DI GUNUNG  SINDUR Pitri Yadita; Arif Siaha Widodo
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

His research aims to determine the influence of promotion and price on consumer purchasing decisions for Gamboge products at the Veralshop.id store in Gunung Sindur, Bogor. The type of research used in this research is quantitative research. The population used in this research includes all known customers who made purchases at the Veralshop.id Store. The sample used by the author in this research was 100 respondents. The data collection method used in this research is primary data. The primary data taken is the results of the questionnaire. The results of the research show that Promotion has a partial effect on Consumer Purchase Decisions for Gamboge products at the Veralshop.id Store in Gunung Sindur, Bogor as evidenced by the tcount > ttable or (6.193 > 1.984), this is also reinforced by the sig value < 0.05 or (0.000 < 0.05). Price partially influences consumer purchasing decisions for Gamboge products at the Veralshop.id Store in Gunung Sindur, Bogor as evidenced by the tcount > ttable or (6.765 > 1.984), this is also reinforced by the sig value < 0.05 or (0.000 < 0 .05). Promotion and Price simultaneously influence Consumer Purchase Decisions for Gamboge products at the Veralshop.id Store in Gunung Sindur, Bogor as evidenced by the value Fcount > Ftable or (31.816 > 3.09), this is also reinforced by the sig value. < 0.05 or (0.000 < 0.05).
Co-Authors Arif Siaha Widodo