Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen
Hasibuan, Nasywasuri
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE ROLE OF TRUST IN MEDIATING BRAND AMBASSADOR AND BRAND AWARENESS TOWARDS PURCHASE DECISIONS Christiana, Irma; Hasibuan, Nasywasuri
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1320

Abstract

This research aims to identify variables that can influence purchasing decisions mediated by trust. This research approach is quantitative-descriptive. Sampling used a purposive sampling method to achieve a sample size based on the Lemeshow formula. Data collection was carried out by distributing questionnaires in the form of a Google Form. The data analysis technique uses the Partial Least Squares Structural Equation Model (PLS-SEM). Hypothesis testing shows that brand ambassadors and brand awareness influence trust and purchasing decisions. Trust is able to mediate the influence of brand ambassadors and brand awareness on purchasing decisions.
Co-Authors Christiana, Irma