Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis (JABis) Jurnal Entrepreneur dan Manajemen Sains
Suryono, Zahra Caroline
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ALTERNATIF STRATEGI PEMASARAN PADA BATIK BOGOR TRADISIKU MELALUI QSPM Zaki, Ahmad; Kancana, Sauptika; Tiara Anjelina; Annisa Zulfa, Firdha; Suryono, Zahra Caroline
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7149

Abstract

Batik Bogor Tradisiku is one of the batik pioneers in Bogor. This research aims to develop a superior competitive strategy and appropriate business policies for the Batik Bogor Tradisiku business through three stages of analysis methods. The first stage is the input stage, which includes the external factor evaluation matrix (EFE Matrix), competitive profile matrix (CPM), and internal factor evaluation matrix (IFE Matrix). The second stage is the matching stage, consisting of the SWOT and SPACE matrix. The third stage is the decision stage, using a quantitative strategic planning matrix (QSPM). A quadrant 1 position was found through the Input Stage, indicating an aggressive strategy. Furthermore, for the Matching Stage, it is proposed for the SO strategy, namely by developing batik motif designs following developing trends in society, using discount promotion strategies, increasing promotion and marketing through digital media and exhibitions at home and abroad, improving and maintaining the quality of batik products to compete with competitors and maintaining consumer loyalty. Then next, for the Decision Stage through QSPM, it was found that the score for 2 alternative strategies, namely penetrating the market with service development, was 6.60> 6.27, which shows that the right strategy for the Batik Bogor Tradisiku business is to penetrate the market to reach more customers.Keywords: Management Strategy, QSPM, IFAS-EFAS Matrix, SWOT,
Analisis Business Model Canvas pada Start-up di Bidang Akuakultur (Studi Kasus: efishery) Suryono, Zahra Caroline; Kancana, Sauptika; Fatah, Zifa Khairani; Lambang, Dewata
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 2 (2024)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12825

Abstract

Transformasi digital telah mendorong perkembangan e-commerce dan startup di Indonesia. Sebagai negara dengan pertumbuhan e-commerce yang cepat, Indonesia memiliki potensi besar dalam bisnis aplikasi digital dan startup, termasuk sektor akuakultur. eFishery, startup akuakultur pertama di Indonesia, menggunakan teknologi IoT untuk membantu budidaya ikan dan udang. eFishery menyediakan solusi otomatisasi pakan dan monitoring lingkungan yang canggih, sehingga meningkatkan efisiensi dan keberlanjutan budidaya. Analisis Business Model Canvas (BMC) mengidentifikasi segmen pelanggan utama eFishery, termasuk nelayan tradisional dan peternak ikan/udang, serta proposisi nilai seperti sistem monitoring otomatis dan pakan berbasis data. Kemitraan strategis dan penggunaan teknologi platform menjadi kunci keberhasilan eFishery dalam industri akuakultur. Penelitian ini menunjukkan pentingnya adopsi teknologi IoT dalam akuakultur untuk meningkatkan produktivitas dan keberlanjutan, serta memberikan kontribusi positif terhadap ekonomi digital Indonesia. Dengan memanfaatkan e-commerce dan startup yang berkembang pesat, eFishery dapat memperluas pasar dan memperkuat posisi Indonesia sebagai pemain utama dalam industri akuakultur global.
Co-Authors Ahmad Zaki Annisa Zulfa, Firdha Fatah, Zifa Khairani Kancana, Sauptika Lambang, Dewata Tiara Anjelina