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All Journal Jurnal Entrepreneur dan Manajemen Sains
Wahyudi, Julizar Dwi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KUPUTUSAN PEMBELIAN DI HARUM BAKERY CURUP Wahyudi, Julizar Dwi; Ilhami, Mardhiyah Dwi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7296

Abstract

This research was conducted at the Harum Bakery Curup Shop. The aim of this research was to find out whether Service Quality and Location influence Purchasing Decisions at Harum Bakery Curup. The sample in this study was 160 respondents, data analysis techniques used interviews and questionnaires. Based on the results of research conducted on the influence of service quality and location on purchasing decisions at Harum Bakery Curup, it can be concluded as follows: Quality has a significant influence on purchasing decisions at Harum Bakery Curup. Location has a significant influence on purchasing decisions at Harum Bakery Curup. Service quality (X_1) and location (X_2) together have a significant influence on purchasing decisions (Y) at Hatum Bakery Curup.Keywords: Service Quality, Location, Purchasing Decisions
Co-Authors Mardhiyah Dwi Ilhami