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All Journal Jurnal Entrepreneur dan Manajemen Sains
Wicaksana, Fadli Wira
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BRAND AMBASSADOR DAN TAGLINE GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN Wicaksana, Fadli Wira; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7325

Abstract

This study aims to Brand Ambassador and Tagline Free Shipping Shopee on Purchasing Decisions (Case Study of Shopee Consumers in University of Muhammadiyah Bengkulu). This research uses quantitative research methods. The population in this study was the University of Muhammadiyah Bengkulu, with the sampling method using the Purposive Sampling method. In the implementation of the research, 1,400 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions.Keywords: Purchase decision, abassador brand, free shipping
Co-Authors Yulinda, Ade Tiara