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All Journal Journal of Economics, Business, & Accountancy Ventura Apollo: Journal of Tourism and Business
Nurul Ittaqullah
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Sustainable Ecotourism Development Strategy for Mina-Minanga Beach in North Buton Regency La Hatani; La Ode Anto; Riski Amalia Madi; Nurul Ittaqullah
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.327

Abstract

This study explores the sustainable ecotourism development strategies for Mina-Minanga Beach in North Buton Regency, Southeast Sulawesi. Utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) and ANP (Analytic Network Process) analyses, the research identifies key factors influencing ecotourism management and prioritizes strategic actions to enhance sustainability. The findings highlight the beach's stunning natural landscapes, including coral reefs and mangrove forests, and the strong community support for ecotourism as significant strengths. However, challenges such as poor waste management, limited infrastructure, and insufficient local tourism management knowledge must be addressed. Opportunities lie in the beach's strategic location and the growing global interest in ecotourism, which can be leveraged to develop unique cultural, educational, and adventure tourism products. Key strategies recommended include activating beach cleanliness programs, implementing sustainable conservation practices, and building disaster-resilient infrastructure. Additionally, ongoing training and education for local communities are crucial to ensure their active participation and capacity to manage tourism effectively. This research contributes to a comprehensive framework for developing sustainable ecotourism at Mina-Minanga Beach, aiming to balance environmental conservation with economic growth and community empowerment. The insights gained can inform policy-making and strategic planning, positioning North Buton Regency as a leading ecotourism destination in Indonesia while preserving its rich natural_and_cultural_heritage
Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Isalman; Ilyas; Farhan Ramadhani Istianandar; Nurul Ittaqullah
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 3 (2025): December 2024 - March 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i3.4737

Abstract

This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210 respondents in the Kendari community who participated in the boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign significantly enhances boycott intention by increasing consumer awareness and involvement. However, campaign intensity does not directly translate into actual participation due to barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott intention, on the other hand, has a strong positive influence on participation, particularly among consumers motivated by moral and social values. While access to substitute products does not significantly moderate the relationship between boycott intention and participation, its availability positively impacts participation by reducing the personal costs associated with the boycott. Boycott intention serves as the primary mediator between campaign intensity and participation, indicating that more intense campaigns foster greater intention to participate. The study highlights the theoretical and practical importance of understanding campaign intensity, consumer responses, and the role of ethical values and social solidarity in boycott dynamics. Additionally, the availability of substitute products remains a relevant factor in facilitating participation. This research also opens avenues for further exploration into the influence of cultural factors on boycott behavior.
Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Isalman; Ilyas; Farhan Ramadhani Istianandar; Nurul Ittaqullah
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 3 (2025): December 2024 - March 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i3.4737

Abstract

This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210 respondents in the Kendari community who participated in the boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign significantly enhances boycott intention by increasing consumer awareness and involvement. However, campaign intensity does not directly translate into actual participation due to barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott intention, on the other hand, has a strong positive influence on participation, particularly among consumers motivated by moral and social values. While access to substitute products does not significantly moderate the relationship between boycott intention and participation, its availability positively impacts participation by reducing the personal costs associated with the boycott. Boycott intention serves as the primary mediator between campaign intensity and participation, indicating that more intense campaigns foster greater intention to participate. The study highlights the theoretical and practical importance of understanding campaign intensity, consumer responses, and the role of ethical values and social solidarity in boycott dynamics. Additionally, the availability of substitute products remains a relevant factor in facilitating participation. This research also opens avenues for further exploration into the influence of cultural factors on boycott behavior.
Co-Authors Farhan Ramadhani Istianandar Ilyas Isalman, Isalman La Hatani La Ode Anto Riski Amalia Madi