Garuda - Garba Rujukan Digital

Sustainable Ecotourism Development Strategy for Mina-Minanga Beach in North Buton Regency La Hatani; La Ode Anto; Riski Amalia Madi; Nurul Ittaqullah
Apollo: Journal of Tourism and Business Vol. 2 No. 3 (2024): September 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i3.327

This study explores the sustainable ecotourism development strategies for Mina-Minanga Beach in North Buton Regency, Southeast Sulawesi. Utilizing SWOT (Strengths, Weaknesses, Opportunities, Threats) and ANP (Analytic Network Process) analyses, the research identifies key factors influencing ecotourism management and prioritizes strategic actions to enhance sustainability. The findings highlight the beach's stunning natural landscapes, including coral reefs and mangrove forests, and the strong community support for ecotourism as significant strengths. However, challenges such as poor waste management, limited infrastructure, and insufficient local tourism management knowledge must be addressed. Opportunities lie in the beach's strategic location and the growing global interest in ecotourism, which can be leveraged to develop unique cultural, educational, and adventure tourism products. Key strategies recommended include activating beach cleanliness programs, implementing sustainable conservation practices, and building disaster-resilient infrastructure. Additionally, ongoing training and education for local communities are crucial to ensure their active participation and capacity to manage tourism effectively. This research contributes to a comprehensive framework for developing sustainable ecotourism at Mina-Minanga Beach, aiming to balance environmental conservation with economic growth and community empowerment. The insights gained can inform policy-making and strategic planning, positioning North Buton Regency as a leading ecotourism destination in Indonesia while preserving its rich natural_and_cultural_heritage

Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Isalman; Ilyas; Farhan Ramadhani Istianandar; Nurul Ittaqullah
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 3 (2025): December 2024 - March 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i3.4737

This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210 respondents in the Kendari community who participated in the boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign significantly enhances boycott intention by increasing consumer awareness and involvement. However, campaign intensity does not directly translate into actual participation due to barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott intention, on the other hand, has a strong positive influence on participation, particularly among consumers motivated by moral and social values. While access to substitute products does not significantly moderate the relationship between boycott intention and participation, its availability positively impacts participation by reducing the personal costs associated with the boycott. Boycott intention serves as the primary mediator between campaign intensity and participation, indicating that more intense campaigns foster greater intention to participate. The study highlights the theoretical and practical importance of understanding campaign intensity, consumer responses, and the role of ethical values and social solidarity in boycott dynamics. Additionally, the availability of substitute products remains a relevant factor in facilitating participation. This research also opens avenues for further exploration into the influence of cultural factors on boycott behavior.

Boycott Campaign Intensity on Consumer Boycott Intentions and Participation: The Role of Access to Substitute Products Isalman; Ilyas; Farhan Ramadhani Istianandar; Nurul Ittaqullah
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 3 (2025): December 2024 - March 2025
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i3.4737

This study examines the relationship between the intensity of boycott campaigns and the intention to participate in such campaigns, with a focus on the mediating role of boycott intention and the moderating effect of access to substitute products. Using a correlational approach, data from 210 respondents in the Kendari community who participated in the boycott of pro-Israel products were analyzed through Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings reveal that the intensity of a boycott campaign significantly enhances boycott intention by increasing consumer awareness and involvement. However, campaign intensity does not directly translate into actual participation due to barriers such as skepticism about the boycott’s effectiveness and campaign fatigue. Boycott intention, on the other hand, has a strong positive influence on participation, particularly among consumers motivated by moral and social values. While access to substitute products does not significantly moderate the relationship between boycott intention and participation, its availability positively impacts participation by reducing the personal costs associated with the boycott. Boycott intention serves as the primary mediator between campaign intensity and participation, indicating that more intense campaigns foster greater intention to participate. The study highlights the theoretical and practical importance of understanding campaign intensity, consumer responses, and the role of ethical values and social solidarity in boycott dynamics. Additionally, the availability of substitute products remains a relevant factor in facilitating participation. This research also opens avenues for further exploration into the influence of cultural factors on boycott behavior.

Penguatan Daya Saing Umkm Desa Melalui Digitalisasi Pemasaran Dan Manajemen Di Desa Amoito, Kecamatan Ranomeeto Barat, Kabupaten Konawe Selatan La Ode Anto; La Ode Suriadi; Erwin Hadisantoso; Nursaban Rommy Suleman; Riski Amalia Madi; Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.6883

This community service activity focuses on Strengthening the Competitiveness of Village MSMEs (Micro, Small, and Medium Enterprises) through Digital Marketing and Management in Amoito Village, West Ranomeeto District, South Konawe Regency. The program aims to increase the turnover and operational efficiency of MSMEs, while instilling a culture of transparent and accountable financial management through the adoption of digital technology. This activity utilizes a descriptive qualitative and participatory action method, which includes needs assessment, intensive socialization, implementation assistance, and post-training monitoring. The results indicate that the digital intervention successfully expanded the MSMEs' market reach through e-commerce and social media, strengthened the accountability of financial management, and increased time efficiency in business operations. Nevertheless, challenges still exist regarding the consistency of MSME actors in recording daily transactions and the need for adequate hardware support.

Stimulus promosi penjualan, marketplace display, dan motivasi belanja hedonis terhadap impulse buying di kalangan wanita milenial Isalman; Ilyas; Farhan Ramadhani; Nurul Ittaqullah
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p406-420

This research aims to determine the effect of sales promotions on hedonic shopping motivation and impulse buying. To determine the influence of marketplace displays on hedonic shopping motivation and impulse buying. To determine the influence of hedonic shopping motivation on impulse buying. The type of research used is explanatory research. This research focuses on the group of millennial women who actively shop online in the marketplace. Data collection was carried out from July to September 2023. The number of samples was 200 respondents. Data analysis uses Structural Equation Modeling (SEM) with smartPLS 3.0. The results of the analysis show that sales promotions have an effect on impulse buying, but do not have a significant effect on hedonic shopping motivation. Marketplace displays influence hedonic shopping motivation, but do not significantly influence impulse buying. Hedonic shopping motivation influences impulse buying. In addition, hedonic shopping motivation mediates the relationship between marketplace displays and impulse buying, but does not mediate the influence of sales promotions on impulse buying. These findings provide information for marketplace sellers in using various sales promotions to accelerate impulse buying decisions among millennial women, as well as making efforts to organize marketplace displays that can foster hedonic shopping motivation and trigger impulse buying among millennial women.

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