Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Prosiding Seminar Nasional Sains dan Teknologi Terapan
Oktavia, Isna
Unknown Affiliation
Computer Science & IT

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Program Development Karang Taruna Dan Digital Marketing Sebagai Upaya Modernisasi Di Era Digital Kelurahan Mulyorejo Kota Malang Nurohmah, Dilla; Ayu Wardani, Zulfita Senja; Oktavia, Isna; Ariyanti, Ariyanti
Prosiding Seminar Nasional Sains dan Teknologi Terapan 2024: Menjembatani Energi Berkelanjutan dan Ekonomi Hijau melalui Transformasi Riset dan Teknologi T
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop creative mindsets and modernization strategies for micro, small and medium enterprises (UMKM) in RW 01, Mulyorejo Village, Malang City through training and digital marketing in the digital era. Karang Taruna in this area has experienced a decline in activity, so revitalization and increased understanding of organizational management are needed. This program uses a participatory approach involving observation, socialization, training, and evaluation. Through organizational management training, Karang Taruna RW 01 succeeded with members who better understand their roles in society. Mentoring for MSMEs is carried out to improve digital marketing skills, such as creating business profiles on social media, using Instagram and Google Maps, and increasing product branding. As a result, MSMEs in RW 01 such as Dapur Mbak Vidho and Jamu Instant Mekar Sari have succeeded in increasing the visibility and sales of their products. In conclusion, digital marketing has a crucial role in supporting the sustainability and innovation of UMKM, as well as contributing to socio-economic development at the local level.
Co-Authors Ariyanti Ariyanti Ayu Wardani, Zulfita Senja Nurohmah, Dilla