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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Putri, Ressi Anugrah
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Economics, Econometrics & Finance

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Shopee Analysis And The MSME Revolution Pushing The Indonesian Economy Into The Digital Era Putri, Ressi Anugrah; Astarani, Juanda
Jurnal Penelitian Ekonomi Dan Akuntansi Vol. 9 No. 3 (2024): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/.v9i3.2329

Abstract

In the digital era, e-commerce platforms like Shopee are key drivers of Indonesia's economic transformation, particularly for MSMEs. This research analyzes Shopee's impact on MSME development in Indonesia. Using a combination of primary and secondary data, 200 MSMEs that actively use Shopee were sampled purposively. The results show that Shopee significantly enhances market access, operational efficiency, digital literacy, and customer satisfaction. This underscores the need for steps such as improving digital infrastructure and fostering collaboration between the government, private sector, and educational institutions. In conclusion, Shopee plays a crucial role in revolutionizing MSMEs and pushing Indonesia towards a more digital economy.
Co-Authors Juanda Astarani