Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Economics and Social Sciences Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Prabowo, Kus Irawan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Utilization of Digital Marketing to Increase Sales Volume and the Economy of Communities Around Oyster Mushroom Processing Production in Tulungagung Regency Prabowo, Kus Irawan
Jurnal Ilmiah Ekotrans & Erudisi Vol. 3 No. 2 (2023): Desember 2023
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69989/c71hda43

Abstract

The objective of the present study was to ascertain a resolution and establish a correlation pertaining to the application of digital marketing in enhancing the volume of product sales and the economic well-being of the local community engaged in the production of oyster mushroom processing within Tulungagung Regency. Additionally, this study aimed to identify the challenges or issues encountered by entrepreneurs in leveraging digital marketing, thereby facilitating the effective and efficient implementation of strategic initiatives. The research methodology employed in this investigation is descriptive in nature, utilizing a qualitative approach. The data type utilized comprises primary data obtained through structured interviews and direct observations. The findings from the discussion indicate that the utilization and activities associated with digital marketing yield highly favorable and beneficial effects on product sales volume and contribute positively to the economic development of the community involved in the oyster mushroom processing sector in Tulungagung Regency. The digital marketing strategies employed encompass the deployment of internet media, various digital platforms (including WhatsApp, Shopee, TikTok, and Tokopedia), and the creation of innovative video content, which collectively enhance brand visibility, expand marketing reach, and attract new clientele. Nevertheless, it is imperative that entrepreneurs engaged in oyster mushroom processing within Tulungagung Regency promptly address several challenges encountered in practice, notably including the requisite skills and competencies for effectively utilizing the internet and digital platforms, as well as constraints relating to human resources and the availability of stable and continuous raw materials.
Production Efficiency of Oyster Mushroom MSMEs in East Java Province Prabowo, Kus Irawan; Herdianti, Yulia; Kalimah, Siti
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1329

Abstract

The phenomenon and problems found in the field are that many experienced oyster mushroom farmers who have been in business for more than four years have experienced a decline in turnover or profits and have even stopped their businesses. This is due to several factors, and a solution or answer must be found so that people who cultivate oyster mushrooms in East Java Province can run their businesses and improve them. One solution is to improve production efficiency by utilizing information from the internet, such as research journals and e-books related to oyster mushroom production. The objectives of this study are 1) to determine the production efficiency of oyster mushroom MSMEs using the methods that have been implemented, 2) to implement production efficiency by replacing nutrients with better ones and production energy, and 3) to apply production efficiency by replacing production energy. The research method used was qualitative research with a PAR (Participatory Action Research) approach. The results of the study showed that the percentage increase in the economic value of the second production compared to the first production after several changes was 195.325%, while the percentage increase in the economic value of the third production was 308.848%. Therefore, it can be concluded that the third production has a very high economic value for the community engaged in oyster mushroom production in East Java Province.
Co-Authors Herdianti, Yulia Siti Kalimah