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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi)
Suwardi, Adi
Universitas Padjadjaran
Library & Information Science

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Hubungan Kualitas Informasi Akun Instagram @warkopsepenuhati dengan Pengetahuan Followers tentang Produk Sepenuhati Kopi Suwardi, Adi; Saepudin, Encang
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 7, No 2 (2022)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v7i2.12795

Abstract

The purpose of this study was to determine the relationship between the quality of information on Instagram @warkopsepenuhati which includes accuracy, time, and the relevance of information with followers' knowledge about the product. This study uses a correlational quantitative method with a sample of 89 people after going through the calculation of the Slovin formula. Questionnaires were used to collect data as primary data in this study. The distribution of the questionnaire was carried out online to the followers of the Sepenuhati Kopi instagram. In addition to questionnaires, data were collected by interview, observation, and literature study as secondary data. The analysis method uses descriptive analysis (respondent data and research data) and inferential analysis (relationship hypothesis testing) processed using SPSS version 25. The results of this study indicate that there is a strong relationship that occurs between the quality of information on the @warkopsepenuhati Instagram account and followers' knowledge about Sepenuhati Kopi products.
Co-Authors Encang Saepudin