Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal DE LEGA LATA: Jurnal Ilmu Hukum
P. Soemartono, R.M. Gatot
Unknown Affiliation
Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Legal Protections For Consumer Against Advertisements From Artificial Intelligence Andreas, Gertrud Felita Maheswari; P. Soemartono, R.M. Gatot
DE LEGA LATA: JURNAL ILMU HUKUM Vol 10, No 1 (2025): Januari-Juni
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/dll.v10i1.22275

Abstract

Artificial intelligence offers numerous benefits, but its misuse by businesses poses significant risks, particularly in creating misleading advertisements. For instance, companies may exploit AI to fabricate the likeness and voice of public figures in promotional videos, raising ethical and legal concerns. In Indonesia, the absence of specific legislation governing the commercial use of AI allows businesses to evade accountability and regulatory scrutiny. This gap in the legal framework prompts critical questions about liability: should responsibility rest with the business utilizing AI, or with the developers of the AI technology itself? There is an urgent need for clearer regulations that delineate the responsibilities of both parties in cases of AI misuse, ensuring consumer protection and accountability in advertising practices
Co-Authors Andreas, Gertrud Felita Maheswari