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PENGARUH PENGALAMAN KERJA DAN MOTIVASI TERHADAP PRODUKTIVITAS KERJA PEGAWAI PERUSAHAAN DAERAH AIR MINUM (PDAM) TIRTA JENEBERANG KABUPATEN GOWA M. Nur R; Zalkha Soraya; Ambo Uleng; Liya Saputri
Liquidity Jurnal Ilmu Manajemen dan Bisnis Vol 2 No 1 (2024): JANUARI 2024
Publisher : Prodi Manajemen Universitas Syekh Yusuf Al Makassari Gowa

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Abstract

Penelitian ini bertujuan untuk Untuk mengetahui pengaruh Pengalaman Kerja dan Motivasi terhadap Produktivitas Kerja Pegawai Perusahaan Daerah Air Minum (PDAM) Tirta Jeneberang Kabupaten Gowa. Peneliti menyebarkan kuesioner kepada 74 orang pegawai Pada Perusahaan Daerah Air Minum (PDAM) Tirta Jeneberang Kabupaten Gowa.Teknik Analisis pada penelitian ini menggunakan uji Analisis regresi linear berganda dan uji hipotesis melalui uji t (Parsial). Hasil penelitian menunjukkan bahwa Pengalaman Kerja berpengaruh positif dan signifikan terhadap Produktivitas Kerja Pegawai Perusahaan Daerah Air Minum (PDAM) Tirta Jeneberang Kabupaten Gowa. Variabel Motivasi berpengaruh positif dan signifikan terhadap Produktivita Kerja Pegawai Perusahaan Daerah Air Minum (PDAM) Tirta Jeneberang Kabupaten Gowa
ANALISIS EFEKTIVITAS PEMASARAN DIGITAL DALAM MENINGKATKAN BRAND AWARENESS PADA UMKM DI KABUPATEN GOWA Ambo Uleng
Liquidity Jurnal Ilmu Manajemen dan Bisnis Vol 4 No 1 (2026): JANUARI 2026
Publisher : Prodi Manajemen Universitas Syekh Yusuf Al Makassari Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1515/liquidity.v4i1.157

Abstract

The development of digital technology has transformed marketing patterns from conventional approaches to online platforms that are more interactive, measurable, and adaptive. Micro, Small, and Medium Enterprises (MSMEs), as the backbone of the regional economy, are required to adapt to digital transformation to maintain competitiveness. Gowa Regency, as a region with significant MSME growth, faces challenges in optimizing digital marketing strategies, particularly in building brand awareness. This study aims to analyze the effectiveness of digital marketing in increasing MSME brand awareness in Gowa Regency and identify the most dominant variables influencing it. The study used a quantitative approach with an explanatory survey design of 120 MSMEs actively utilizing digital media in marketing activities. Data analysis was conducted using multiple linear regression. The results showed that digital marketing simultaneously had a significant effect on brand awareness with a significance value of 0.000 and a coefficient of determination (R²) of 0.68. Partially, customer interaction (engagement) and content quality variables had the most dominant influence. These findings indicate that the success of digital marketing depends not only on the frequency of promotions, but also on the quality of communication and relationships built with consumers. This research provides empirical contributions to the development of digital strategies for MSMEs at the regional level as well as policy recommendations for strengthening digital literacy and capacity of business actors.
The Impact of Inpatient Room Tariff Structures on Hospital Revenue: Evidence from a Public Hospital in Indonesia Rahayu Japar; Ambo Uleng
Liquidity Jurnal Ilmu Manajemen dan Bisnis Vol 4 No 1 (2026): Liquidity Jurnal Ilmu Manajemen Dan Bisnis
Publisher : Prodi Manajemen Universitas Syekh Yusuf Al Makassari Gowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1515/liquidity.v4i1.165

Abstract

Public hospitals in developing countries face increasing pressure to achieve financial sustainability while maintaining equitable access to care. This study aims to analyze the effect of inpatient room tariff calculation on hospital revenue performance at Haji Hospital Makassar, focusing on how pricing structures influence utilization patterns and income generation. This research employs a descriptive quantitative case study design using retrospective hospital data from 2011 to 2014. Data include inpatient room tariffs, utilization by room class, estimated costs, operational expenditures, and total hospital revenue. The analysis examines the relationship between tariff structures and revenue through aggregation and comparison of inpatient service data. The results show that inpatient services constitute the dominant source of hospital revenue, with room-based income contributing the majority share of total earnings. Despite a fixed tariff system, revenue trends varied due to changes in room utilization across different classes. Lower-priced rooms, particularly Class III, demonstrated the highest and most consistent growth in demand, ultimately becoming the largest contributor to inpatient revenue. In contrast, higher-priced rooms exhibited more volatile utilization patterns. These findings indicate that hospital revenue is influenced more by occupancy levels and demand distribution than by tariff magnitude alone. The discussion highlights that pricing strategies align with economic demand theory, where affordability drives utilization, and emphasizes the importance of balancing cost recovery with equitable access. In conclusion, inpatient room tariff structures significantly influence hospital revenue through their impact on utilization patterns. Effective pricing policies should integrate cost-based calculation, capacity management, and equity considerations to ensure sustainable and inclusive hospital financing.