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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Suarti, Ayu Ritha
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Ease of Use dan Information Quality Terhadap Repurchase Intention Pengguna Aplikasi Grabfood Di Kota Mataram Kusuma, Akla Triyan; Suarti, Ayu Ritha; Fitri, Elsa; Susanty, Susanty
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 3 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i3.589

Abstract

This research aims to determine the effect of Ease of Use and Information Quality on Repurchase Intention of Grabfood application users in Mataram City. The population in this study were all Grabfood application users in Mataram City, while the sample for this study was 100 Grabfood users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 25.0 for Windows, where validity tests, reliability tests, classical assumption tests, multiple linear regression tests, significance tests (t tests) and coefficient of determination (R2) were carried out. Based on the research results, it shows that: (1) Ease of Use has a positive and significant effect on Repurchase Intention (2) Information Quality has a positive and significant effect on Repurchase Intention
Co-Authors Fitri, Elsa Kusuma, Akla Triyan Susanty Susanty, Susanty