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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
P, Putra Abu Yazid
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Personal Selling, Publisitas Dan Promosi Penjualan Terhadap Minat Beli Produk Madu Trigona Montong Salut Kusuma, Akla Triyan; Utami, Adinda Septi; P, Putra Abu Yazid; Yuliastuti, Tri
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.700

Abstract

This study is entitled The Influence of Personal Selling, Publicity and Sales Promotion on Purchase Interest of Trigona Montong Salut Honey Products. The purpose of this study is to examine the Influence of Marketing Communications such as Personal Selling, Publicity and Sales Promotion on Purchase Interest of Trigona Montong Salut Honey Products. The type of research used is causal associative research, the location of the study was conducted in Salut Village, Montong Singgan Kayangan Hamlet, North Lombok Regency with a sample of 100 respondents who at least knew about Trigona Montong Salut Honey products. The data was then analyzed using multiple regression analysis. The data analysis technique used the SPSS version 23 program. The results of this study indicate that the form of Personal Selling Marketing Communication has a positive and significant effect on Purchase Interest with a significant value of 0.001 <0.05 and the form of Sales Promotion Marketing Communication has a significant positive effect on purchase interest with a significant value of 0.000 <0.05. 
Co-Authors Kusuma, Akla Triyan Tri Yuliastuti Utami, Adinda Septi