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All Journal JURNAL EKSBIS Devotion: Journal of Research and Community Service
Kurniasari Wibisono, Lisa
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Economics, Econometrics & Finance

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASING DECISIONS AT NITO SUPERIOR SEED SHOPS IN NORTH TORAJA DISTRICT Mangoki, Lidia; Batara Marewa, Jens; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 25 No 2 (2024): JURNAL EKBIS (ANALISIS, PREDIKSI DAN INFORMASI)
Publisher : Universitas Islam Lamongan

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The Influence of Social Media Marketing on Purchasing Decisions at the Nito Superior Seed Shop in North Toraja Regency. The purpose of this research is to determine the influence of social media marketing on purchasing decisions. This research uses a quantitative approach with simple linear regression analysis. The sample in this study was taken from buyers of Nito Superior Seeds in North Toraja Regency. Data collection was carried out by distributing questionnaires. In this research, the data source used is primary data. The research instrument used in this study used a non-probability sampling method. The results showed that data using statistical calculations via the Statistical Package for the Social Science (SPSS) version 25 application obtained a significance value of 0.007 < 0.05 and at value of 2.875 > t table value 1, 01954 which can be concluded that Social Media Marketing has a positive and significant influence on the decision to purchase superior seeds in North Toraja Regency.
SEGMENTATION OF MSMEs BASED ON FINANCIAL MANAGEMENT PATTERNS (Case Study of MSMEs in the Industrial Sector in Rantepao District) Kondo, Marlina; Marchelin, Marchelin; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This study uses a quantitative research approach with the aim of analyzing the segmentation of MSMEs based on financial management patterns in the Rantepao District. Using a clustering method with the K-Means algorithm, this study groups MSMEs based on the characteristics of financial recording, planning, reporting, and control that are implemented. The results show that there are two main clusters: the first cluster (68%) consists of MSMEs that still use manual financial recording, have unclear financial planning, and lack structured financial control. Meanwhile, the second cluster (32%) consists of MSMEs that have adopted more systematic financial recording with tools such as Microsoft Excel or accounting applications, and have regular financial reports and better cash reserves. Based on these results, interventions are needed in the form of financial literacy training, access to digital recording technology, and mentoring for MSMEs to improve financial stability and long-term sustainability.
THE INFLUENCE OF CONVERSATIONAL MARKETING STRATEGY ON CONSUMER PURCHASE DECISIONS AT CAHAYA BOLU SHOP, NORTH TORAJA REGENCY Palili, Mariani; Pali, Elisabet; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Mariani Palili, 2025: The Influence of Conversational Marketing Strategy on Consumer Purchasing Decisions at Cahaya Bolu Shop, North Toraja Regency.The purpose of the study was to determine the effect of Conversational Marketing Strategy on Consumer Purchasing Decisions at Cahaya Bolu Store, North Toraja Regency. The research method used in this study is quantitative research. Data analysis in this study includes simple linear regression, validity test, reliability test, normality test, heteroscedasticity, t test, R test2. The data processing method in this study is to use IBM SPSS Statistics version software. 26 which shows that 86.1% of purchasing decisions are influenced by conversational marketing at Cahaya Bolu shop in North Toraja Regency and the remaining 13.9% are influenced by other factors not examined in this study. The results of the t-test show that conversational marketing has an effect on purchasing decisions. This can be seen from the sig.t value of 0.001 <0.05 and the results of the coefficient of determination (R square) of 0.861 or 86.1%.
Co-Authors Elisabet Pali Jens Batara Marewa Kondo, Marlina Mangoki, Lidia Marchelin, Marchelin OKTAVIANUS PASOLORAN Palili, Mariani