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All Journal Bulletin of Community Engagement I-PHILANTHROPY: A Research Journal on Management of Zakat and Waqf
Eka Nurzanah
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Pengetahuan, Tingkat Pendapatan, Religiusitas, Sosialisasi, Dan Akses Media Informasi, Terhadap Intensi Berwakaf Masyarakat Muslim Di Kota Palembang Sasmita; Jayanti, Sri Delasmi; Rosyada; Eka Nurzanah
Jurnal I-Philanthropy Vol 4 No 2 (2024): I-PHILANTHROPY:A Research Journal On Management Of Zakat and Waqf
Publisher : Prodi Manajemen Zakat dan Wakaf Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/iphi.v4i2.25191

Abstract

This research aims to find out the influence of knowledge, Income level, socialization religiosity and access to information media on the waqf intentions of muslim communities in the city of palembang. The sample used was 100 respondent from the slovin formula calculation and using the purposive. Sample sampling technique. The analysis used included instrument testing, calssical assumption tesing, multiple linear regression testing, and hypothesis testing. The results of the study partially show that knowledge has a positive and significant influence on waqf intentions, income level does not have a positive and significant influence on waqf intentions, religiosity has a positive and significant influence on waqf intentions, socialization has a positive and significant influence on waqf intentions and access to information media provide a positive and significant influence on waqf intentions. It is hoped that the research result obtained can provide benefits to the community in the city of palembang in optimizing community intention in waqf with knowledge, income level, religiosity, socialization and access to information media
Strategi Pemasaran dalam Menarik Minat Konsumen pada Makanan Ringan Cimol Kressoy (Cimol Krenyess A Soy) Eka Nurzanah
Bulletin of Community Engagement Vol. 4 No. 1 (2024): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v4i1.1495

Abstract

This study was aimed to determine the marketing strategy applied to Cimol Kressoy Snacks SMEs, especially the marketing mix. This study used a qualitative method, namely a case study that produces descriptive data as outlined in words. Using the data collection technique in this study, the author made a direct visit to Cimol Kressoy Snacks SMEs to conduct a personal interview with the owner. The result showed that the marketing strategy used by Cimol Kressoy Snacks SMEs was the 4P marketing mix consisting of product, price, place and promotion. The product strategy is in the form of determining the logo, creating the brand, label, the price strategy by providing relatively affordable prices, the place strategy in the form of being flexible in product delivery to distributors, and the promotion. Although there are obstacles to declining sales, Cimol Kressoy Snacks SMEs can still find solutions and alternatives, namely by maintaining cash flow, maximizing social media as a promotional medium and creating market accounts. The conclusion is that the marketing strategy used by Cimol Kressoy Snacks SMEs is quite good.  
Co-Authors Jayanti, Sri Delasmi Rosyada Sasmita