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All Journal Jurnal Sistem informasi dan informatika (SIMIKA) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Nabila, Tuti
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management

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DAMPAK INOVASI DIGITAL TERHADAP KEWIRAUSAHAAN : SYSTEM LITERATUR REVIEW (SLR) Nabila, Tuti; Veri, Jhon
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3743

Abstract

Competitiveness by helping entrepreneurs optimize operational efficiency, expand market reach, and create products that better meet consumer needs. Furthermore, entrepreneurs’ ability to integrate this technology significantly supports the improvement of business performance, both in terms of productivity and long-term sustainability. This study uses the Systematic Literature Review (SLR) method, collecting and filtering relevant articles through Google Scholar. Of the approximately 40,000 articles found, 35 were considered relevant, and after further filtering, only 6 articles met the quality standards for in-depth analysis. The study also emphasizes that the long-term success of a business depends not only on digital innovation but also on the entrepreneurial skills and business experience of the entrepreneur. By combining digital innovation with strong entrepreneurial skills, businesses can grow faster, create new jobs, and improve product quality and market competitiveness. These findings offer valuable insights for entrepreneurs who want to thrive in the ever-evolving digital era
PENERAPAN METODE SIMPLE ADDITIVE WEIGHTING DALAM PEMILIHAN MEDIA PROMOSI SEKOLAH (STUDI KASUS DI MTS LABORATORIUM UIN BUKITTINGGI) Nabila, Tuti; Nurcahyo, Gunadi Widi; Sovia, Rini
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 8 No. 2 (2025): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/6he5pd48

Abstract

Schools play a strategic role in organizing learning and implementing promotional strategies to increase student enrollment. The use of information technology in promotions is crucial for enhancing institutional competitiveness. MTs Laboratorium UIN Bukittinggi faces challenges in determining the most effective promotional media among various alternatives. While several media have been implemented, the selection process lacks a systematic analytical approach, making it difficult to measure effectiveness objectively. This study applies the Simple Additive Weighting (SAW) method to determine the most effective promotional media. This study represents the first application of the SAW method for selecting school promotional media based on multi-criteria decision-making. The methodology includes defining criteria and weights, inputting alternative data, assessing suitability ratings, normalizing the decision matrix, and ranking alternatives. The dataset was collected from MTs Laboratorium UIN Bukittinggi, evaluating five media alternatives based on four criteria: promotion duration, reach, information completeness, and production cost. The results show that direct socialization achieved the highest final score of 0.91, followed by websites (0.51), banners (0.49), brochures (0.472), and social media (0.33). These findings provide practical guidance for schools in selecting promotional media that are both effective and efficient in attracting prospective students, optimizing resource allocation, and enhancing promotional impact. This study confirms that the SAW method effectively selects promotional media and can assist educational institutions in improving their promotional strategies
Co-Authors Gunadi Widi Nurcahyo Sovia, Rini Veri, Jhon