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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA GHATHAF COFFEE PREMIUM TEUPIN PUNTI ACEH UTARA Rahmi; Sutoyo; Ferdiananda Chadafi, Muhammad; Rahmati, Rahmati; Husna, Syifa Ul
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3892

Abstract

This study aims to identify the influence of product quality and service quality on customer satisfaction at Ghathaf Coffee Premium, Teupin Punti, North Aceh. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 75 regular customers who have experience with Ghathaf Coffee Premium products and services, and the data were processed using SPSS 29. The results of regression analysis show that product quality has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.462 and a t-value of 5.159 > 1.666. Service quality also has a positive and significant effect on customer satisfaction, with a regression coefficient value of 0.223 and a t-value of 3.087 > 1.666 and a significance value of 0.000 < 0.05. Together, product quality and service quality have a positive and significant impact on customer satisfaction at Ghathaf Coffee Premium Teupin Punti, North Aceh. The implications of this study highlight the importance for Ghathaf Coffee Premium to continuously improve its product and service quality to maintain and enhance customer satisfaction and strengthen its market position.
ANALISIS KINERJA PERANGKAT GAMPONG DALAM PENGEMBANGAN BUMG (Studi Kasus Pada Meunasah Kulam Meureudu Kabupaten Pidie Jaya) Hasbi, Hasbi; Syahriani, Endang; Ferdiananda Chadafi, Muhammad; Haryani, Haryani
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 17 No 1 (2025): March, 2025
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v17i1.3164

Abstract

The study analyzed the performance of the device in the development of BUMG by reviewing the influence of the keuchik leadership factor and increasing sources of income. The study was conducted at BUMG Meunasah Kulam, Meureudu District, Pidie Jaya Regency. The type of quantitative research with causality analysis. The data analysis technique used was path analysis using SMART-PLS. The results obtained (1) BUMG development is influenced by keuchik leadership and the contribution of income source factors also influences BUMG development, (2) Gampong device performance and also increasing sources of income have a significant effect on BUMG development. (3) Keuchik leadership has a significant effect on Gampong device performance. (4) The influence of Leadership, Increasing Sources of Income, and Gampong Device Performance simultaneously on the Development of Village-Owned Enterprises by 76.1%. (5) Leadership and Increasing Sources of Income affect Gampong Device Performance by 77.9%.