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All Journal Jurnal Ekonomi Perjuangan (JUMPER)
sari dewi, lati
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Economics, Econometrics & Finance

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Analyzing the Effect of Product Completeness in marketing sari dewi, lati
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.1521

Abstract

This study aims to find out an empirical of: 1) Completeness of products at Mega Baja Iron Shop Tasikmalaya. 2) Purchasing decisions at Mega Baja Iron Shop Tasikmalaya. 3) The Effect of Product Completeness on Purchasing Decisions at Mega Baja Iron Shop Tasikmalaya.The research method used in this study is a descriptive method with a quantitative approach. Responden in the study was 96 people. The results of this study show that: 1) The interpretation of product completeness at Mega Baja Iron Shop Tasikmalaya is considered good. 2) The interpretation of the interpretation of the purchasing decision at Mega Baja Iron Shop Tasikmalaya considered very good. 3) Product completeness affects purchasing decisions at Mega Baja Iron Shop Tasikmalaya
Analyzing the Effect of Product Completeness in marketing sari dewi, lati
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 2 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i2.1521

Abstract

This study aims to find out an empirical of: 1) Completeness of products at Mega Baja Iron Shop Tasikmalaya. 2) Purchasing decisions at Mega Baja Iron Shop Tasikmalaya. 3) The Effect of Product Completeness on Purchasing Decisions at Mega Baja Iron Shop Tasikmalaya.The research method used in this study is a descriptive method with a quantitative approach. Responden in the study was 96 people. The results of this study show that: 1) The interpretation of product completeness at Mega Baja Iron Shop Tasikmalaya is considered good. 2) The interpretation of the interpretation of the purchasing decision at Mega Baja Iron Shop Tasikmalaya considered very good. 3) Product completeness affects purchasing decisions at Mega Baja Iron Shop Tasikmalaya
SOCIAL MEDIA STRATEGIES: THE SECRET TO BOOSTING SALES AT COFFEESHOP Sari Dewi, Lati; Anugrah L.H, Adi
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2097

Abstract

This study aims to analyze the influence of social media sharing on increasing sales volume at a coffeeshop. Using a quantitative descriptive method, the study involved 96 respondents selected through an accidental sampling technique. The results show that social media sharing significantly impacts sales volume, with a coefficient of determination of 63.8%. Social media sharing falls into the good category, with the highest score attributed to providing interactive videos, while the lowest score was for organizing online events. Sales volume is also classified as good, with the highest score on reasonable pricing and the lowest on the lack of discounts. It is recommended that the coffeeshop organize online events and offer promotional discounts to attract more customers.  
Co-Authors Anugrah L.H, Adi