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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Nusantara Hasana Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Manajemen Bisnis Digital Terkini Global Management: International Journal of Management Science and Entrepreneurship Journal of Social Sciences and Technology for Community Service
Tiara Prisca Sabilla
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Social Sciences

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Utilization of Business Intelligence to Improve Operational Efficiency of SMEs in Lampung Tiara Prisca Sabilla; Rinaldi Bursan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.349

Abstract

In light of the moderating effects of organizational readiness (OR) and digital literacy (DL), this study attempts to examine how business intelligence (BI) affects the sustainable performance and decision-making quality of SMEs in Lampung Province.  This study used a convergent parallel design and a mixed methods approach, integrating both qualitative and quantitative data to offer a thorough insight.  In-depth interviews with 15 important informants provided qualitative data, while purposive sampling was used to choose 200 SMEs as respondents for quantitative data. The outer and inner models were evaluated in a quantitative study using Partial Least Squares Structural Equation Modeling (PLS-SEM), and thematic analysis was used to examine the qualitative data. The findings demonstrated that BI significantly influences sustainable performance (β=0.24, p<0.001) and decision quality (β=0.65, p<0.001), both directly and via decision quality mediation (β=0.58, p<0.001). The association between BI and decision quality was found to be strengthened by OR and DL.  SME players stress the significance of rapid, precise, and integrated data access in enhancing the precision of company strategy, and qualitative findings corroborate the quantitative findings. This study offers useful suggestions for boosting SMEs' competitiveness in the age of digital transformation.
Pendampingan Transformasi Digital UMKM Melalui Strategi SoLoMo Marketing di TikTok: PKM pada Moza Laundry Bandar Lampung Lis Andriani HR; Tiara Prisca Sabilla; M Ramadhani Sanjaya; Anggia Ayu Handini; Intan Berliana; M. Akbar Fikardo; Miftahhudin Miftahhudin; Pandu Firmansyah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Agustus: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i3.4991

Abstract

This Community Service Program (PKM) was carried out with the aim of assisting Moza Laundry, an MSME in Bandar Lampung, in its digital transformation process through the application of the SoLoMo Marketing (Social, Local, Mobile) strategy on the TikTok platform. The background of this activity stems from the challenges faced by MSMEs in increasing competitiveness in the digital era, particularly in leveraging short-video-based social media for promotion and customer interaction. The implementation method consisted of several stages: initial observation, training and mentoring, content strategy implementation, as well as monitoring and evaluation. The results show that the application of the SoLoMo strategy helped the partner enhance digital customer interaction, strengthen local identity within content, and optimize the use of mobile formats suited to TikTok user characteristics. In addition, this activity produced outputs such as an active TikTok account with a SoLoMo-based content strategy, a practical module for digital content management, and activity documentation as a means of dissemination. This PKM initiative is expected to provide sustainable benefits for Moza Laundry and serve as a model for the practical implementation of digital content strategies for other service-based MSMEs in facing the challenges of digital transformation.
Pengaruh Social Media Marketing dan Brand Image produk Implora Kosmetik Terhadap Loyalitas Konsumen pada Platform Tiktok Shop di Indonesia Dominika Septa Regina; Tiara Prisca Sabilla
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i2.3131

Abstract

TikTok merupakan platform pemasaran melalui media sosial yang saat ini banyak digemari oleh semua kalangan. Pemasaran melalui media sosial (social media marketing) yang dilakukan TikTok Shop  membuat platform ini paling banyak diminati dibandingkan e-commerce lainnya. Kepercayaan konsumen menggunakan TikTok Shop ini dipengaruhi oleh pengalaman pribadi konsumen dalam berbelanja. Salah satu produk yang melakukan pemasaran melalui TikTok Shop adalah produk Implora Kosmetik. Implora merupakan salah satu produk kosmetik yang sedang populer di Indonesia karena brand image yang baik. Dengan brand image yang baik yang sudah terbentuk memudahkan Implora dalam melakukan pemasaran online, sehingga bisa membuat adanya loyalitas konsumen. Keterkaitan antara brand image dengan loyalitas konsumen akan mempengaruhi sikap konsumen yang akan loyal atau tidaknya ke produk. Tujuan dari penelitian ini untuk mengetahui pengaruh social media marketing dan brand image produk implora kosmetik terhadap loyalitas konsumen pada platfrom TikTok Shop di Indonesia. Dengan menggunakan metode kuantitatif data dikumpulkan dengan melalukan survei kepada 100 orang responden yang merupakan pembeli dan pengguna produk implora kosmetik di TikTok Shop. Variabel dalam penelitian ini yaitu social media marketing (X1), brand image (X2) dan loyalitas konsumen (Y).
RESILIENSI 4.0 DAN DAYA SAING GLOBAL: STUDI INTERNASIONALISASI UMKM BERBASIS PRODUK LOKAL LAMPUNG Rinaldi Bursan; Tiara Prisca Sabilla
Nusantara Hasana Journal Vol. 5 No. 7 (2025): Nusantara Hasana Journal, December 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i7.1802

Abstract

This study investigates the role of Resiliency 4.0 in enhancing the global competitiveness of small and medium enterprises (SMEs) in Lampung Province, Indonesia, focusing on local-based products such as coffee, processed fruits, and fisheries. Drawing upon the theoretical foundation of dynamic capabilities, organizational adaptation, and cyber-physical resilience, this research develops and tests a structural model linking Digital Capability (DC), Organizational Adaptation Capability (OAC), Cyber Resilience (CR), and Resiliency 4.0 (R40). Using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, the findings demonstrate that DC and OAC significantly contribute to R40 both directly and indirectly through CR. Among the predictors, CR emerges as the strongest determinant, highlighting the pivotal role of digital asset protection, incident detection, and recovery planning in ensuring organizational resilience. The model explains 58% of the variance in R40 with acceptable predictive relevance, suggesting that Resiliency 4.0 offers a robust framework for SME survival and growth in the digital era. The study underscores the importance of integrating digital investment, adaptive culture, and cybersecurity readiness for SMEs in Lampung to achieve sustainable internationalization. Policy implications include strengthening digital infrastructure, promoting cybersecurity literacy, and fostering cooperative digital ecosystems.
Analisis Kualitas Pelayanan dan Kepuasan Pelanggan pada PT Dewi Wisata Provinsi Sulawesi Selatan, Indonesia: Pendekatan Kualitatif Berbasis SERVQUAL Nur Fatima Zehra; Tiara Prisca Sabilla; Ramadhani Sanjaya; Laili Banuwa Fadila
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1339

Abstract

This study aims to analyze service quality and customer satisfaction at PT Dewi Wisata, South Sulawesi Province, using a SERVQUAL-based qualitative approach. The research employed a descriptive qualitative method with data collected through in-depth interviews, non-participant observation, and documentation studies. Informants included company management, service staff, customers, and business partners involved in the company's operations. The analysis was conducted based on the five SERVQUAL dimensions, namely reliability, responsiveness,assurance, empathy, and tangibles. The results indicate that the overall service quality of PT Dewi Wisata is categorized as good and has successfully generated a high level of customer satisfaction. esponsiveness and empathy were identified as the most influential dimensions affecting customer satisfaction, reflected in prompt responses, ease of communication, friendly service, and the company's ability to provide solutions to customer problems. In addition, reliability and assurance contributed to building customer trust through accurate information and professional services, while tangibles served as supporting factors that strengthened the company's professional image. The findings suggest that high-quality service contributes positively to customer satisfaction, customer loyalty, and the sustainability of travel service businesses.
WANITA BERDAYA: Workshop Edukasi Hak Perempuan dan Anak Untuk Mendukung SDGs 5 dan 16 Pada Kelurahan Tanjung Agung Kecamatan Tanjung Karang Timur Laili Fadhila Banuwa; Tazkiyah Sakinah; Lidya Ayuni Putri; Tiara Prisca Sabilla; Risda Marvinita; Nindytia Puspitasari Dalimunthe
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1528

Abstract

Kekerasan terhadap perempuan dan anak, khususnya kekerasan dalam rumah tangga (KDRT), masih menjadi permasalahan serius di Indonesia dan menunjukkan peningkatan setiap tahun. Rendahnya literasi hukum serta keterbatasan akses informasi menyebabkan masyarakat belum memahami secara optimal hak-hak perempuan dan anak serta mekanisme perlindungan hukum yang tersedia. Meskipun telah dilakukan pembaruan Kitab Undang-Undang Hukum Pidana (KUHP) yang memperkuat perlindungan korban kekerasan, sosialisasi regulasi tersebut di tingkat kelurahan masih sangat terbatas. Kondisi ini juga terjadi di Kelurahan Tanjung Agung, Kecamatan Tanjung Karang Timur, Kota Bandar Lampung. Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan melalui kegiatan “Wanita Berdaya: Workshop Edukasi Hak Perempuan dan Anak” dengan sasaran utama ibu-ibu PKK kelurahan. Kegiatan bertujuan meningkatkan pemahaman masyarakat terhadap hak perempuan dan anak, mensosialisasikan ketentuan KUHP terbaru terkait KDRT, serta memberdayakan perempuan sebagai agen edukasi dan pencegahan kekerasan di tingkat grassroot. Metode pelaksanaan meliputi workshop edukatif dan partisipatif dengan dukungan narasumber dari Dinas Pemberdayaan Perempuan dan Perlindungan Anak (PPPA). Luaran yang diharapkan berupa peningkatan literasi hukum peserta, terbentuknya agen edukasi di lingkungan kelurahan, serta meningkatnya kesadaran kolektif masyarakat terhadap pentingnya perlindungan perempuan dan anak. Kegiatan ini mendukung pencapaian SDGs 5 dan SDGs 16 serta merupakan implementasi Tri Dharma Perguruan Tinggi.
Co-Authors Anggia Ayu Handini Dominika Septa Regina Intan Berliana Laili Banuwa Fadila Laili Fadhila Banuwa lidya Ayuni Putri Lis Andriani HR M Ramadhani Sanjaya M. Akbar Fikardo Miftahhudin Miftahhudin Nindytia Puspitasari Dalimunthe Nur Fatima Zehra Pandu Firmansyah Ramadhani Sanjaya Rinaldi Bursan Risda Marvinita Tazkiyah Sakinah