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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Cakrawala: Jurnal Pengabdian Masyarakat Global Global Management: International Journal of Management Science and Entrepreneurship
Tiara Prisca Sabilla
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Utilization of Business Intelligence to Improve Operational Efficiency of SMEs in Lampung Tiara Prisca Sabilla; Rinaldi Bursan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.349

Abstract

In light of the moderating effects of organizational readiness (OR) and digital literacy (DL), this study attempts to examine how business intelligence (BI) affects the sustainable performance and decision-making quality of SMEs in Lampung Province.  This study used a convergent parallel design and a mixed methods approach, integrating both qualitative and quantitative data to offer a thorough insight.  In-depth interviews with 15 important informants provided qualitative data, while purposive sampling was used to choose 200 SMEs as respondents for quantitative data. The outer and inner models were evaluated in a quantitative study using Partial Least Squares Structural Equation Modeling (PLS-SEM), and thematic analysis was used to examine the qualitative data. The findings demonstrated that BI significantly influences sustainable performance (β=0.24, p<0.001) and decision quality (β=0.65, p<0.001), both directly and via decision quality mediation (β=0.58, p<0.001). The association between BI and decision quality was found to be strengthened by OR and DL.  SME players stress the significance of rapid, precise, and integrated data access in enhancing the precision of company strategy, and qualitative findings corroborate the quantitative findings. This study offers useful suggestions for boosting SMEs' competitiveness in the age of digital transformation.
Pendampingan Transformasi Digital UMKM Melalui Strategi SoLoMo Marketing di TikTok: PKM pada Moza Laundry Bandar Lampung Lis Andriani HR; Tiara Prisca Sabilla; M Ramadhani Sanjaya; Anggia Ayu Handini; Intan Berliana; M. Akbar Fikardo; Miftahhudin Miftahhudin; Pandu Firmansyah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 4 No. 3 (2025): Agustus: Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v4i3.4991

Abstract

This Community Service Program (PKM) was carried out with the aim of assisting Moza Laundry, an MSME in Bandar Lampung, in its digital transformation process through the application of the SoLoMo Marketing (Social, Local, Mobile) strategy on the TikTok platform. The background of this activity stems from the challenges faced by MSMEs in increasing competitiveness in the digital era, particularly in leveraging short-video-based social media for promotion and customer interaction. The implementation method consisted of several stages: initial observation, training and mentoring, content strategy implementation, as well as monitoring and evaluation. The results show that the application of the SoLoMo strategy helped the partner enhance digital customer interaction, strengthen local identity within content, and optimize the use of mobile formats suited to TikTok user characteristics. In addition, this activity produced outputs such as an active TikTok account with a SoLoMo-based content strategy, a practical module for digital content management, and activity documentation as a means of dissemination. This PKM initiative is expected to provide sustainable benefits for Moza Laundry and serve as a model for the practical implementation of digital content strategies for other service-based MSMEs in facing the challenges of digital transformation.
Pengaruh Social Media Marketing dan Brand Image produk Implora Kosmetik Terhadap Loyalitas Konsumen pada Platform Tiktok Shop di Indonesia Dominika Septa Regina; Tiara Prisca Sabilla
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i2.3131

Abstract

TikTok merupakan platform pemasaran melalui media sosial yang saat ini banyak digemari oleh semua kalangan. Pemasaran melalui media sosial (social media marketing) yang dilakukan TikTok Shop  membuat platform ini paling banyak diminati dibandingkan e-commerce lainnya. Kepercayaan konsumen menggunakan TikTok Shop ini dipengaruhi oleh pengalaman pribadi konsumen dalam berbelanja. Salah satu produk yang melakukan pemasaran melalui TikTok Shop adalah produk Implora Kosmetik. Implora merupakan salah satu produk kosmetik yang sedang populer di Indonesia karena brand image yang baik. Dengan brand image yang baik yang sudah terbentuk memudahkan Implora dalam melakukan pemasaran online, sehingga bisa membuat adanya loyalitas konsumen. Keterkaitan antara brand image dengan loyalitas konsumen akan mempengaruhi sikap konsumen yang akan loyal atau tidaknya ke produk. Tujuan dari penelitian ini untuk mengetahui pengaruh social media marketing dan brand image produk implora kosmetik terhadap loyalitas konsumen pada platfrom TikTok Shop di Indonesia. Dengan menggunakan metode kuantitatif data dikumpulkan dengan melalukan survei kepada 100 orang responden yang merupakan pembeli dan pengguna produk implora kosmetik di TikTok Shop. Variabel dalam penelitian ini yaitu social media marketing (X1), brand image (X2) dan loyalitas konsumen (Y).
Co-Authors Anggia Ayu Handini Dominika Septa Regina Intan Berliana Lis Andriani HR M Ramadhani Sanjaya M. Akbar Fikardo Miftahhudin Miftahhudin Pandu Firmansyah Rinaldi Bursan