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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi) IQRA`: Jurnal Ilmu Perpustakaan dan Informasi
Darubekti, Nurhayati
Universitas Bengkulu
Library & Information Science

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Use Of The Dehasen Library Instagram Account In Library Branding Efforts Fadila, Hafiza Nurul; Darubekti, Nurhayati; Samosir, Fransiska Timoria
IQRA`: Jurnal Perpustakaan dan Informasi Vol 18, No 2 (2024)
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/iqra.v18i2.21939

Abstract

Branding is an effort to build a positive identity and image for an institution. This research aims to understand the branding process carried out by the Dehasen Library through its Instagram account @perpustakaan_unived. Using Field Research methods with a qualitative approach, data was collected through three techniques: observation, interviews, and documentation. This study analyzed the digital marketing communication strategy of the library based on the SOSTAC theory. The research results indicate that although branding through Instagram is an essential effort to promote the library, the branding efforts by the Unived Library are not yet optimal. The Dehasen Library has implemented digital branding management steps including situation analysis, objective setting, strategy development, tactic determination, action implementation, and control. However, several indicators have not been properly implemented, such as communication, time-setting, program planning, and training. One of the reasons for this is the lack of attractive Instagram content management and the absence of dedicated human resources (HR) for managing the Instagram account. In summary, despite the Dehasen Library following some of the digital branding management steps according to the SOSTAC model, there are key aspects that need improvement to optimize digital branding. Recommendations for improvement include enhancing  the quality and frequency  of Instagram content, involving suggestions and feedback from followers to create more engaging content, and providing training for the staff responsible for managing social media. With these steps, the library is expected to increase the number of Instagram viewers and strengthen its positive image among students and the academic community.
THE ROLE OF THE LEGAL DOCUMENTATION AND INFORMATION NETWORK (JDIH) IN INCREASING ACCESS TO INFORMATION Mulensi, Nanda; Darubekti, Nurhayati; Valentino, Rahmat Alifin
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 10, No 1 (2025)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v10i1.23315

Abstract

This study evaluates the role of the Legal Documentation and Information Network (JDIH) at the Bengkulu Kemenkumham Regional Office in increasing access to legal information for the public. Access to transparent and easily accessible legal information is essential to increase legal awareness and public participation in the policy process. Using a qualitative descriptive approach, this study examines how JDIH functions as a legal information center and the factors that influence its effectiveness. Data were collected through in-depth interviews with JDIH managers, Regional Office employees, and service users, as well as observations of the legal document management system. The results of the study indicate that JDIH has provided complete, systematic, and online access to legal information. The public can obtain laws and regulations, legal monographs, and free legal consultation services that help them understand applicable laws. In addition, regular updates of legal information also increase the benefits of JDIH for users. However, challenges are still found, such as limited competent human resources, inadequate technological infrastructure, and low accessibility of information for people in remote areas with limited internet access. The level of JDIH utilization is also still relatively low due to the lack of socialization of services to the public. To improve its effectiveness, training is needed for managers, strengthening of technological infrastructure, and wider socialization so that this service is better known. In addition, there needs to be policy support that strengthens the management and distribution of legal information. Collaboration with educational institutions, local governments, and civil society organizations can also expand the reach of information and increase efficiency in the dissemination of legal information. With these steps, JDIH is expected to further contribute to increasing the transparency of legal information and strengthening public participation in legal development in Indonesia.
Co-Authors Fadila, Hafiza Nurul Mulensi, Nanda Samosir, Fransiska Timoria Valentino, Rahmat Alifin